Volvo S60 Honored as 2011 International Sedan of the Year
Named "Most Dependable" By ICOTY Jury
NEW YORK (April 21, 2011) - Volvo Cars of North America (VCNA) today was awarded the 2011 International Sedan of the Year at the New York International Auto Show by the International Car of the Year (ICOTY) jury. The all-new sports sedan was deemed best-in-class for the most superlative connection with consumer lifestyles. The selection was made by a jury of 12 nationally recognized automotive journalists.
"To receive the International Sedan of the Year award and be named 'Most Dependable' demonstrate first-hand that the Volvo S60 connects with consumers' lifestyles on both an emotional and rational level," said Doug Speck, president and CEO of VCNA, who accepted the award. "From our advanced technology safety features and masterful Scandinavian design, to its best-in-class fuel economy and award-winning engine, the S60 delivers something for everyone. It is without a doubt a game changer for us."
In its 15th year, the ICOTY Awards remain a respected industry honor, measuring what no other automotive award does, the emotional connection between car and consumer.
"The ICOTY Awards are not based on camshafts and chrome but rather lifestyle compatibility and how well automakers achieve that goal," said Courtney Caldwell, ICOTY executive producer.
Trophies were presented by Courtney Caldwell; Mike Martini, president, Consumer OE, Bridgestone Americas; James Bell, market analyst and president, Motor Press Guild; Joe Wiesenfelder, senior editor, Cars.com; Denise McCluggage, contributor, AutoWeek; and B.J. Killeen, road test editor, Drivers Talk Radio.
Volvo Cars of North America, LLC, (www.volvocars.com/us) is a subsidiary of Volvo Car Corporation of Gothenburg, Sweden. VCNA provides marketing, sales, parts, service, technology and training support to Volvo automobile retailers in the United States, and oversees Volvo operations in Canada. For more information please refer to the VCNA media website at: http://www.volvocars-pr.com/, and follow Volvo's blog at: http://www.volvoblog.us/.
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