FOR IMMEDIATE RELEASE
Volvo holds treasure hunt for buried XC90 V8 as tie-in to Disney’s Pirates of the Caribbean: Dead Man’s Chest
(HOLLYWOOD, Calif.) June 21, 2006 - Ten days into its global, multi-media treasure hunt for a Volvo XC90 V8 that has been buried somewhere in the world, Volvo Cars Corporation today named the greatest pirates of all time.
The treasure hunt is part of Volvo Cars’ official promotion of Disney’s upcoming Pirates of the Caribbean: Dead Man’s Chest. Through July 11, individuals nationwide can visit their local Volvo retailer to pick up a free treasure map. Once online, they are asked to go to www.volvocars.us/thehunt to register for the world’s first hunt for a buried vehicle. Treasure hunters then will participate in a challenging, engaging and fun-filled adventure to solve a series of online clues and puzzles.
“We thought it would be helpful to give those hunting for our buried pirate car some roll models from throughout history to look to for guidance,” said Volvo Cars spokesperson, Helen Gore. “Not that we’re condoning everything that the tougher characters on our list stood for, but at the very least, they can be looked to for inspiration, wardrobe tips and a passion for acquiring things without paying for them – a.k.a. pirates booty.”
Volvo’s promotion of Pirates of the Caribbean: Dead Man’s Chest grew out of the partnership with Disney for the worldwide Volvo Ocean Race. The Volvo ship bears the name of the same boat in the first Pirates of the Caribbean movie, “The Black Pearl.” The Ocean Race began in Vigo, Spain on Nov. 12, 2005 and ends in Gothenburg, Sweden on June 17, 2006.
To learn more about Volvo’s treasure hunt, visit www.volvocars.us/thehunt.
To discuss the hunt, visit http://spaces.msn.com/vcnathehunt.
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