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Volvo holds treasure hunt for buried XC90 V8 as tie-in to Disney’s Pirates of the Caribbean: Dead Man’s Chest


(HOLLYWOOD, Calif. June 15, 2006) –– Three days after launching its global, multi-media treasure hunt for a Volvo XC90 V8 that has been buried somewhere in the world, Volvo Cars Corporation today unveiled a variety of locations in which it did not secretly bury its SUV.


The treasure hunt is part of Volvo Cars’ official promotion of Disney’s upcoming Pirates of the Caribbean: Dead Man’s Chest. Through July 11, individuals nationwide can visit their local Volvo retailer to pick up a free treasure map. Once online, they are asked to go to to register for the world’s first hunt for a buried vehicle. Treasure hunters then will participate in a challenging, engaging and fun-filled adventure to solve a series of online clues and puzzles.


“People are asking, ‘where in the world did you bury that Volvo?’,” said Volvo Cars spokesperson Helen Gore. “Can’t tell you that, but here are a few places we considered burying it but, for one reason or the other, just found it not feasible.”

  • Underneath the uprights at Giants Stadium in the Meadowlands. “We love American football, but learned at the last minute somebody else may already be buried there.”
  • Neverland, Middle Earth, Willie Wonka’s Chocolate Factory and Elizabethtown, KY. “All great ideas, but wrong movie tie-in,” Gore said.
  • Inside a huge Cracker Jack box. “We even had the design team try construct a massive, Volvo XC90-worthy box, but we ran out of time because everyone kept eating all the Cracker Jacks, especially those little caramel-coated peanuts at the bottom.”
  • The Pirates of the Caribbean Ride at Disneyland. “It is just a few miles up the 405 from Volvo’s North American headquarters, but this one fell under the category of ‘way too obvious’.”
  • Irv Gordon’s garage. “He’s a guy in Long Island who’s driven 2.5 million miles in his 1966 Volvo P1800, a world record. This actually was strongly considered but we figured the guy would be too tempted to drive our XC90 around, especially with the AC in the hot summer months.”
  • Any sports bar in the United States showing World Cup games on their big screen TVs. “We were seeking a place where not a lot of people will be, but we felt this was too extreme.”

To learn more about Volvo’s treasure hunt, visit


To discuss the hunt, visit



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Media contact:

Kim McMartin, Haberman & Assoc., 612-372-6464,

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