FOR IMMEDIATE RELEASE
Volvo holds treasure hunt for buried XC90 V8 as tie-in to Disney’s Pirates of the Caribbean: Dead Man’s Chest
(HOLLYWOOD, Calif. June 15, 2006) –– Three days after launching its global, multi-media treasure hunt for a Volvo XC90 V8 that has been buried somewhere in the world, Volvo Cars Corporation today unveiled a variety of locations in which it did not secretly bury its SUV.
The treasure hunt is part of Volvo Cars’ official promotion of Disney’s upcoming Pirates of the Caribbean: Dead Man’s Chest. Through July 11, individuals nationwide can visit their local Volvo retailer to pick up a free treasure map. Once online, they are asked to go to www.volvocars.us/thehunt to register for the world’s first hunt for a buried vehicle. Treasure hunters then will participate in a challenging, engaging and fun-filled adventure to solve a series of online clues and puzzles.
“People are asking, ‘where in the world did you bury that Volvo?’,” said Volvo Cars spokesperson Helen Gore. “Can’t tell you that, but here are a few places we considered burying it but, for one reason or the other, just found it not feasible.”
To learn more about Volvo’s treasure hunt, visit
To discuss the hunt, visit
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Kim McMartin, Haberman & Assoc., 612-372-6464, firstname.lastname@example.org.
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