Press Releases

Volvo Cars Newsroom - now optimized for iPhone



Volvo Car Corporation has launched a mobile version of its media site, Volvo Cars Newsroom. The mobile version is optimized for iPhone users, but will work for other smart phone devices like those using the Android architecture.


In the U.S., the site will automatically redirect the iPhone user to the mobile version of Volvo Cars of North America newsroom at


More and more journalists are using different types of smart phones for their research while attending a car exhibition, at a press conference or test drive. To be able to easily access press information without carrying around a laptop computer has helped working journalists tremendously.


"Journalists working for print, broadcast and online media, as well as bloggers, need to be able to easily access all media that we, as a company, will provide; news, model information, contact information and so on," says Lena Pettersson, the manager responsible for the development of Volvo Cars' Newsroom. "They also need to be able to easily forward their gathered material," she says.


Volvo Cars' objective is to increase the ability of users to immediately share videos, images and links on a blog or an online site. The new version makes it possible for a user to gather the material related to an interview recorded with their iPhone and be able to refine and write about it later while at their computer.


Special requirements
Surfing the web on smart phones requires websites of a different sort compared with traditional sites. For example, graphics, text, videos and other content are tailored for mobile users.


A mobile site is a compressed website with custom features and assets specially designed for mobile devices. It is built to be easier to navigate while using devices like an iPhone. The regular media site videos are provided in Flash - a format that isn't supported by Apple. But now the iPhone users will be able to view all the videos as well, thanks to the new mobile version.


In addition to Volvo Cars Corporation and the U.S., Volvo Cars sales companies in Sweden, the Netherlands and Canada have all launched their mobile site versions today.


The development of Volvo Cars Newsroom and Volvo Cars of North America Newsroom is provided by the Canadian company, DMT.


Volvo Cars site for customers also has a mobile version
A mobile site for customers has been live since March, 2009. The information customers are looking for on mobile sites include product presentations, special offers and news. The site also has a car configurator where the user can build his or her own car by choosing a car model, options, color and wheels, and then downloading the car as a background image on the phone.



U.S. mobile media site:


Volvo Cars Corporation mobile media site:


Volvo Car Corporation's international mobile site: or 


DMT website:




Volvo Cars of North America, LLC, ( is a subsidiary of Volvo Car Corporation of Gothenburg, Sweden.  VCNA provides marketing, sales, parts, service, technology and training support to Volvo automobile retailers in the United States, and oversees Volvo operations in Canada. 





Technology, Mission
Descriptions and facts in this press material relate to Volvo Cars' international car range. Described features might be optional. Vehicle specifications may vary from one country to another and may be altered without prior notification.