Press Releases

Volvo Cars Most Recognized Brand among Nation's Top Executives for Automotive Safety


Frost & Sullivan Presents Volvo Cars with 2005 CEO Choice Award


Phoenix, AZ. — October 26, 2005 — Volvo Cars of North America LLC (VCNA) announces that it is the recipient of the 2005 Frost & Sullivan CEO Choice Award. In a nationwide survey of corporate chief executive officers and presidents, Volvo Cars was named the brand of executive vehicles with the Most Useful Safety Features in North America.


"Safety has been synonymous with Volvo since the first Volvo car was produced more than 75 years ago," says Anne Bélec, VCNA president and CEO. "We will continue our mission to create the safest and most exciting car experience in the industry, and recognition such as the CEO Choice Award is an indicator we're on the right road."


The survey of top executives assessed their preferences, views, and opinions on a range of performance characteristics regarding executive vehicles. The majority of participating North American CEOs chose Volvo for its safety features.


“Volvo's consideration of safety elements such as crumple zones, seat belts and air bags, and the integration of these features in a manner so that they work together in the event of a collision, ensure maximum safety to the driver and passengers,” notes Frost & Sullivan Global Data Collection Manager Matt Cadby. “The various models from Volvo exhibit a safety-first approach combined with an optimum performance level that make them the preferred choice of executives.”


Volvo safety innovations such as the three-point safety belt are now standard equipment in most cars and trucks on the American road, and across the globe. Volvo also introduced the first ‘safety concept car’, dedicated to the development and awareness of active and passive safety systems, aimed at saving lives.


The Volvo XC90, introduced in 2003 as the ‘first of the next generation’ sports utility vehicle (SUV), addressed many safety issues in the segment. The XC90 featured no fewer than five automotive world firsts, among them roll stability control (RSC) and an inflatable side curtain for all three rows of seats.


Since introduction, the innovative Volvo XC90 has garnered more than 50 awards globally, including North American Truck of the Year, Motor Trend SUV of the Year and numerous other prestigious safety, performance, and design accolades.


Also among its numerous safety introductions, Volvo has been cited by national medical associations for its pioneering whiplash protection seating system, which supports the head and neck of passengers during a collision. WHIPS is standard equipment in all Volvo vehicles.


The CEO Choice Awards for Most Useful Safety Features for Executive Vehicles in North America furthers Volvo's prominence as the safety leader, in its largest global market.


About Frost & Sullivan

Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership services, and corporate management training to identify and develop opportunities.


Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics, and demographics.


About Volvo

Volvo has been building cars in the United States for half a century. The 2006 model line-up of Volvo Cars includes: the award-winning new S40 and its wagon counterpart the all-new V50; the award-winning XC90; the sporty S60 sedan – including the award-winning performance sedan – S60 R and the performance wagon version – V70 R; the S80 luxury sedan; the versatile V70 wagon and rugged XC70 (Cross Country).



Stephen R Bohannon

Volvo Cars of North America


Safety, Special Interests
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