Press Releases






Las Vegas, Nevada (November 1, 2005) – Volvo Cars of North America, LLC (VCNA), in conjunction with Volvo aftermarket specialists, ipd, today unveiled the ultimate cross-over utility vehicle, the Volvo XC70 All Terrain (AT) concept at the 2005 SEMA trade show in Las Vegas, Nevada. Built to handle almost any on- and off-road situation, the XC70 AT is inspired by the grueling Baja 1000 desert race held annually in Baja, Mexico.


"What we've done with this vehicle is to take the already rugged XC70, a cross-over known for its all-weather capability, and transformed it into the ultimate all-wheel-drive vehicle," said Anne Belec, President and CEO of VCNA. Built as a pure concept vehicle, there are no plans currently to produce the XC70 AT, but the vehicle does follow on the heels of other Volvo surprises that have been unveiled at the SEMA show since 2003.



Since then Volvo has continued to push the envelope of OEM support for the SEMA show. In 2003, Volvo, along with Evolve, unveiled two outrageous S60 R concepts that left many scratching their heads. With 400 horsepower, lowered, race-tuned suspensions, and aggressive xx-inch wheels and tires, these two concept cars left a huge impression.


In 2004, Volvo entered SEMA with no fewer than three concepts: an Evolve-built 550-horsepower S40, and Aria-built XC90 V8 and a Volvo-built 300-horsepower all-wheel-drive V50 SV sport wagon. This vehicle was the first factory-built SEMA concept from Volvo and it let the world know that Volvo, through its in-house skunk works Special Vehicles department, could compete with the best aftermarket tuners.


This year marks the third anniversary of VCNA's participation at the Specialty Equipment Manufacturers Association tradeshow in Las Vegas. But instead of focusing on all-out street performance, the 2005 Volvo concept is built to handle almost any off-road situation. The rugged beauty and brutality of the Mexican desert and the legendary Baja 1000 off-road race are the inspirations behind this year's stunning XC70 AT.



The idea for the Volvo XC70 AT was hatched during the launch of the 2005 XC70. In an effort to demonstrate how truly capable the Volvo XC70 was in off-road conditions, Volvo Car Corporation invited media from around the world to the Mexican desert of Baja California, a vast, scorched finger of sand, rocks and cactus that juts out into the Pacific Ocean.


The three day drive route crisscrossed the racecourse of the renowned Baja 1000 desert race and put the stock Volvo XC70s to the ultimate test. The cars passed with flying colors, but the event itself caused a few Volvo executives to wonder just how far we could push the envelope. "It's one thing to carefully pick your way over a ravine," commented Soren Johansson, Manager, Public Affairs, VCNA. "It's something else completely when you have the ability to fly over it. And that's what the XC70 AT is meant to do."


Perhaps what is most inspiring is the XC70 AT's custom paint. It's actually a color that Volvo has used before. In 1997 Volvo unveiled a car that set the automotive styling world on its collective ears. Titled Saffron, the metallic paint was originally seen in 1997 when Volvo unveiled its beautifully styled C70 coupe. The deep orange tint, flecked with yellows and reds and glimmering silvers hints at the beautiful Baja sunsets that seem to last for hours in the crystal clear skies over Mexico.



Based off the factory Volvo XC70, the XC70 AT has been heavily modified (please see additional releases for details) to meet the demands of an unforgiving, unrelenting environment. But for all of its brute force, the Volvo XC70 AT is, at its core, as safe and solid as the factory specified XC70. As required by Volvo, all safety systems and features must be in perfect working condition and react as designed in the event of a collision or other type of mishap.


With this knowledge, Volvo and aftermarket tuner ipd teamed up to build the XC70 AT. "It wouldn't be a Volvo, and we wouldn't want the ipd name associated with the end product, if the vehicle's safety systems weren't in working order," noted Scott Hart, ipd Volvo Division Leader.


Working with a car supplied by VCNA, ipd began work on the project approximately four months prior to the opening of the 2005 SEMA show. With its long history of providing performance, appearance and suspension upgrades for Volvo vehicles, ipd was well aware that the XC70 AT could push the boundaries but still, at its core, remain a Volvo. Concept drawings were submitted by ipd and VCNA management ultimately chose the car unveiled today at the show.


ipd was founded in 1963 and provides Volvo enthusiasts around the world with performance parts & accessories for Volvo models from 1958 to 2006. Product development and R&D were started through 15 years of amateur and professional sports car racing (including winning Volvo's first professional race in America in 1982). Today ipd is the recognized leader in Volvo performance with over 40 years of providing Volvo owners with legendary customer service, helpful tech tips, full color catalogs and website. ipd has 22 employees and serve customers world-wide from our 18,000 square-foot headquarters in Portland Oregon.


VCNA, part of the Volvo Car Corporation of Gothenburg, Sweden, provides marketing, sales, parts, service, technology and training support to Volvo automobile retailers in the United States, and oversees Volvo operations in Canada, Mexico and Puerto Rico.


Volvo has been building cars with Safety in mind for over 75 years. The 2006 Volvo Cars model line-up includes: the award-winning new S40 and its wagon counterpart the all-new V50; the award-winning XC90; the sporty S60 sedan – including the award-winning performance sedan – S60 R and the performance wagon version – V70 R; the flagship S80 luxury sedan; versatile V70 wagon and rugged XC70 (Cross Country); and, the all-new C70 convertible.



James Hope

Product Communications

Volvo Cars of North America, LLC



Scott Hart

Volvo Division Leader

ipd "The Volvo Specialists" Since 1963

11744NE Ainsworth Circle

Portland Oregon 97220

ipd Office 1-800-444-6473

Direct 1-503-257-7589 ext 127

Mobile 1-503-830-6433

fax 1-503-257-7596

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