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First car on YouTube in 2010 - the official new Volvo S60 video to be released on New Year's Eve

First car on YouTube in 2010 - the official new Volvo S60 video to be released on New Year's Eve


The very first video footage of the all-new Volvo S60 will be released exclusively in social media. Volvo's Facebook fans were the first to see it exclusively already in 2009. The video will then be released to the general public on YouTube as soon as the new year begins.

"We will ensure that this is the first car video on YouTube in 2010. It will be released on Volvo Car's channel on YouTube a few seconds after we have entered the new year," says Olle Axelson, Senior Vice President Public Affairs at Volvo Car Corporation.


The first photos of the all-new Volvo S60 were released to the world press on 10 November 2009. But no TV or video footage was released at that time. Instead Volvo Car Corporation has decided to release a video only in social media at this point.


"We want to acknowledge all the Volvo enthusiasts around the world by giving them an exclusive pre-view of this video on the Volvo Cars Facebook fan page. Then it will be available to everyone through Volvo Cars' channel on YouTube right after midnight on New Year's Eve," says Olle Axelson.


The all-new Volvo S60 video will be released to the public on the YouTube channel VolvoCarsNews a few seconds after midnight on Jan 1, 2010 CET (Central European Time).


It can already be viewed by members on the Volvo Cars Facebook fan page:


The all-new Volvo S60 will be unveiled to the public for the first time at the Geneva Motor Show in early March 2010. Production of the sporty sedan model will start in early summer 2010 at the Volvo Cars' plant in Ghent, Belgium.

Old S60, Lifestyle, Special Interests
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