Hasselblad, Lego, Electrolux, Fiskars, Bang & Olufsen, Volvo: All of exceptional quality. All elegant in their functionality. All representatives of Scandinavian design.
The Scandinavian approach to design is rooted in the region's long held democratic ideals; its relatively equal distribution of wealth; and its small -- even intimate -- market.
The emphasis was on affordable objects that could enhance everyday life, both aesthetically and functionally. Close ties and constant communication between manufacturers and consumers meant that refinements and improvements were ongoing.
Technological innovations were sought after to bring more benefits to more people. Furniture makers developed laminated woods and new ways to work with them. Swedish silversmiths embraced stainless steel as a way to bring finely crafted and pleasing eating utensils to everyone. Transportation is a universal need. And in the Scandinavian tradition, Volvo seeks to fulfill that need with innovative vehicles that bring quality, functionality and beauty to the largest number of people possible.
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