VOLVO RECORDS FOURTH CONSECUTIVE MONTH OF
YEAR-OVER-YEAR SALES INCREASE OF 16 PERCENT
Volvo's Safe + Sound Coverage Plan Drives Traffic; Extended Through End of 2009
ROCKLEIGH, N.J. (Oct. 1, 2009) - Volvo Cars of North America, LLC, (VCNA) September sales were up 16.3 percent, marking the fourth straight month of a year-over-year increase. VCNA sold a total of 4,716 vehicles in September.
For the month of September, Volvo sales in Canada were down 6.4 percent with a total of 508 vehicles sold. Overall in North America (United States and Canada), Volvo has sold 51,782 units year-to-date, which represents a 20.8 percent decrease for the same period of 2008*.
"Four straight months of sales increases reflects how well Safe + Sound is resonating with U.S. consumers," said Doug Speck, VCNA president and CEO. "It's also a morale boost for our retailers and employees to see sales numbers going in the right direction."
The Safe + Sound Coverage Plan, a complimentary coverage program, wraps a comprehensive list of benefits into one package. Volvo has combined additional time and mileage limits on warranty repairs and roadside assistance coverage, and has increased wear-item and factory scheduled maintenance coverage. Specifically, it provides:
"Safe + Sound is the best program in the luxury segment," said Speck. "We're announcing today that Safe + Sound will be available on all Volvos through the end of 2009, and I expect we'll see more and more consumers gravitating to Volvo when they learn what this long-term coverage program offers."
Volvo Cars of North America, LLC, (www.volvocars.com/us) is a subsidiary of Volvo Car Corporation of Gothenburg, Sweden. VCNA provides marketing, sales, parts, service, technology and training support to Volvo automobile retailers in the United States, and oversees Volvo operations in Canada.
*2008 totals include Mexico. 2009 totals do not.
James Hope (949) 242-6654, firstname.lastname@example.org