Press Releases

VOLVO MAKES POWERFUL STATEMENT ON DISTRACTED DRIVING WITH ADS IN MAJOR DAILIES

 

 

 

FOR IMMEDIATE RELEASE

 

 

ROCKLEIGH, N.J. (Sept. 29, 2009) - Volvo Cars of North America, LLC, (VCNA) is placing full-page ads in the Sept. 30 issues of USA Today and The Washington Post that call for distracted driving legislation.  Publicly taking a position on the need for legislation is a first for Volvo, and the company chose to do so simultaneous to the Department of Transportation's "Distracted Driving Summit" in Washington, D.C. 

 

The summit is a two-day meeting between senior transportation officials, elected officials, safety advocates, law enforcement representatives and academics to discuss how to combat distracted driving.  The ads discuss how Volvo, which is not a Summit participant, has long been focused on eliminating collisions in which distracted driving is a factor.  Volvo has done this, in part, by building cars that stop themselves and warn fatigued drivers when they waiver from their lane.

 

"With the proliferation of cell phone use and text messaging while behind the wheel, distracted driving is on the rise and is a leading cause of traffic accidents," said Doug Speck, VCNA president and CEO.  "Reasonable laws that help focus a driver's attention on the road will help reduce collisions, just as laws to enforce seat belt use have helped save lives.  By holding this summit, the DOT is demonstrating its commitment to resolve an ever-growing safety issue."

 

According to the Insurance Institute for Highway Safety, seven states currently outlaw the use of a cell phone without a hands-free device while driving, and 18 states prohibit text messaging.  Both activities are barred in D.C.  In addition to cell phone use, other common driver distractions include rubbernecking (slowing down to look at an accident), driver fatigue, looking at scenery, other passengers, adjusting the radio and reading newspapers, books or maps.

 

Volvo Cars of North America, LLC, (www.volvocars.com/us) is a subsidiary of Volvo Car Corporation of Gothenburg, Sweden.  VCNA provides marketing, sales, parts, service, technology and training support to Volvo automobile retailers in the United States, and oversees Volvo operations in Canada. 

 

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Contacts:

Geno Effler, 1-201-784-4670, geffler@volvocars.com

James Hope, 1-949-242-6654, jhope10@volvocars.com

Dan Johnston, 1-201-784-4504, djohn116@volvocars.com

Keywords:
Safety, Special Interests, Mission, Security
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