When looking at Volvo as a brand, people think safety. Volvo has become known as the innovator in safety technology. Whether it is a SUV, convertible, or even a Volvo gravity vehicle, safety is always a top priority.
This year's Volvo gravity car hits the track with some key safety features to protect the driver. Included under the canopy are a five-point harness, rollover cage, and a reactive braking system.
Designed as the ultimate gravity race car, Volvo's designer Blair Taylor has created a race-bred, purpose-built vehicle aimed at beating the 10 other entrants from the world's most prestigious automotive design centers.
The 2005 Volvo Gravity vehicle is based upon Volvo Monitoring and Concept Center's human centric, Scandinavian design approach where form and function are intergraded toward an elegant result.
At the end of the day, Volvo's involvement in this event is about more than winning, it is about the children. As Taylor says it, "I believe our car will maximize the most from Mother Nature; we're here to raise money for the foster kids world wide and win for Volvo."
For additional photos, video, and to find out which manufacturer's gravity car took the checkered flag at the 2005 Extreme Gravity Competition, go to www.volvocars-pr.com on Friday, August 19th.
About Volvo
VCNA, part of the Volvo Car Corporation of Gothenburg, Sweden, provides marketing, sales, parts, service, technology and training support to Volvo automobile retailers in the United States, and oversees Volvo operations in Canada, Mexico and Puerto Rico.
Volvo has been building cars with safety in mind for over 75 years. The 2006 Volvo Cars model line-up includes: the award-winning new S40 and its wagon counterpart the all-new V50; the award-winning XC90; the sporty S60 sedan – including the award-winning performance sedan – S60 R and the performance wagon version – V70 R; the flagship S80 luxury sedan; versatile V70 wagon and the rugged XC70 (Cross Country).
For free B-roll/video content about Volvo Cars and the Extreme Gravity Racing Competition please log onto www.thenewsmarket.com/volvocars to preview and request video. Video content will be available on August 19th. If you haven’t already used this site, please take a moment to register. Once your registration is approved, you can order broadcast-standard video digitally or by tape. Registration and video is free to the media. If you have any further questions, please email us at volvocars@thenewsmarket.com
Contact:
Ryan Castaldo
Public Affairs
Volvo Cars of North America, LLC
(949) 341-6711
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