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With COVID-19, Volvo safety now starts in the showroom

  • Volvo Cars is helping retailers create safe places for Volvo shoppers, owners and employees
  • Unique playbook sets a standard for hygienic processes
  • Signs and materials support reduced risk of virus transmission


ROCKLEIGH, NJ (June 1, 2020) Luxury carmaker Volvo is taking safety to a new level by helping its retailers implement a stringent set of health protections in showrooms and service centers as coronavirus restrictions ease across the U.S.


In 1927 Volvo was founded upon the idea that cars are driven by people, and therefore the guiding principle behind everything the company does is, and must remain, safety.


In 2020, having the freedom to move safely and freely is more critical than ever.


To start, Volvo Car USA has provided retailers across the U.S. with a unique playbook based on information from the Centers for Disease Control and local and industry guidance, which outlines cleaning, hygiene and social distancing protocols, as well as access to the tools they need to safely restart operations,


Highly visible Point-of-Sale materials include:


  • A-frame and countertop signage to educate customers about being safe and following process
  • Directional and location signage like Footprint Stickers and Floor Distance Strips to help building occupants maintain safe distances
  • Key bags to minimize contamination
  • A specialized, nine-point vehicle sanitization and disinfection process around service, test drives and walk arounds protect consumers and employees with minimal disruption


In addition, Volvo Car USA is facilitating critical upgrades its retailers can implement to help prevent the spread of disease. Retailers have the opportunity to invest in pre-designed plexiglass hygiene barriers, hands-free door openers, steering wheel and seat coverings, specialized cleaning and sanitizing materials, and of course disposable masks and gloves, through a centralized sourcing process.


“First and foremost, Volvo is about safety,” said Anders Gustafsson, Senior Vice President Americas and President and CEO Volvo Car USA. “The ability to move safely and freely about the world will always be critical. We have partnered with our retailers to create spaces that aim to make everyone feel safe and comfortable, whether they’re looking for a new car, getting their Volvo serviced, or are in their workplace.”


In-store preparations and precautions are in addition to remote services that enable consumers to engage with the brand from the comfort of their homes. These include the Volvo Virtual Showroom, where shoppers can take a digital walkaround of new Volvo cars; new-car home delivery; and Volvo Valet pickup and delivery for service appointments. Consumers can visit to learn more.



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Descriptions and facts in this press material relate to Volvo Cars' international car range. Described features might be optional. Vehicle specifications may vary from one country to another and may be altered without prior notification.
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