Set to air in the third quarter of the game, the 30-second spot will introduce the Volvo XC90 V8 SUV, the first V8-powered Volvo.
More information about the vehicle and Volvo’s Super Bowl initiative can be found at www.boldlygo.com.
“The launch of our V8 engine marks a new turning-point in Volvo’s history,” said Vic Doolan, president and chief executive officer of VCNA. “We sought a powerful launch to let as many individuals as possible know about the new version of the Volvo XC90. What better place to preview the most powerful Volvo than the most powerful sporting event of the year?”
Volvo is producing the campaign with its advertising agency of record, Euro RSCG Worldwide. Super Bowl XXXIX will be held Feb. 6, 2005, in Jacksonville, Fla.
