FOR IMMEDIATE RELEASE
(IRVINE, Calif. – Feb. 2, 2005) –– Four days before the Super Bowl, Volvo Cars of North America still has not unveiled the creative content of its first-ever Super Bowl ad. The company, however, is revealing four commercial concepts it rejected before developing the campaign more than 85 million people will see Sunday. The discarded ideas include:
Volvo is producing its actual campaign with its advertising agency of record, Euro RSCG Worldwide. Super Bowl XXXIX will be held Feb. 6, 2005, in Jacksonville, Fla.
More information about the vehicle and Volvo’s Super Bowl initiative can be found at www.boldlygo.com.
Haberman & Associates,
Volvo Cars of North America,