FOR IMMEDIATE RELEASE
(IRVINE, Calif. - Jan. 27, 2005) –– Volvo Cars of North America’s first-ever Super Bowl ad will debut in 10 days, and the company today released a still photo from the making of the advertisement.
Set to air in the third quarter of the game, the 30-second spot will introduce the Volvo XC90 V8 SUV, the first V8-powered Volvo. More information about the vehicle and Volvo’s Super Bowl initiative can be found at www.boldlygo.com.
“The launch of our V8 engine marks a new turning-point in Volvo’s history,” said Vic Doolan, president and chief executive officer of VCNA. “We sought a powerful launch to let as many individuals as possible know about the new version of the Volvo XC90. What better place to preview the most powerful Volvo than the most powerful sporting event of the year?”
As for what happens in the ad, and just what does this astronaut have to do with an SUV? Stay tuned to the Super Bowl to find out.
Volvo is producing the campaign with its advertising agency of record, Euro RSCG Worldwide. Super Bowl XXXIX will be held Feb. 6, 2005, in Jacksonville, Fla.
Haberman & Associates,
Volvo Cars of North America,
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