Press Releases

Calling All Heroes : One Month Remains To Nominate Top Hometown Hero








$1 Million in Financial Contributions Awarded in Third Annual Volvo for life Awards


Nominations for everyday heroes sought at; Top winner receives a Volvo car for life


(NEW YORK) Nov. 30, 2004 - Do you know a hero - someone in your community seeking to improve the quality of life, safety and/or environment of others? If you do, you have about one month to nominate that person for the Volvo for life Awards - the nation’s largest annual search for and celebration of everyday heroes.


Volvo Cars of North America leads the annual national public service program, honoring and rewarding local heroes with $1 million in financial contributions. The top hometown hero will win a Volvo car for life. To nominate someone you know, visit through Jan. 10, 2005.


During the nomination period, Volvo will profile select nominees on and in the media. Volvo is conducting the program in an effort to inspire people nationwide to make outstanding contributions in their own communities.


Now in its third year, the Volvo for life Awards seeks ordinary people who are doing extraordinary things –– such as developing community recycling programs, creating an after school program for troubled kids, or sponsoring a shelter for the homeless.


In February 2005, Volvo will select 100 semi-finalists who will receive a Certificate of Merit to honor their accomplishments. Volvo will then select three finalists in each of the three nomination categories.


From these nine finalists, a panel of judges who are experts on care, conscience and character –– Hank Aaron, Bill Bradley, Caroline Kennedy, Maya Lin, Paul Newman, Sally Ride, Eunice Kennedy Shriver and last year’s top winner Earnestine Russell-Drumgold –– will name one winner for each of the three categories. A top child hero will be named and will be awarded the Alexandra Scott Butterfly Award. The category winners will each receive $50,000 to be donated to the charities of their choice. The remaining six finalists and the Butterfly Award winner will each receive a $25,000 charitable donation.


Winners and finalists will be honored in New York on March 24, 2005 at the Volvo for Life Awards Ceremony in Times Square Studios Ltd. The event will feature top music entertainment and a celebrity host, as well as three documentaries profiling the category winners. The overall winner will be named and presented with a Volvo car every three years for the rest of his or her life.


To learn more and to nominate a hero, visit A Spanish version of the site can be accessed at this address, as well.


Eric Davis

Haberman & Associates



Sören Johansson

Volvo Cars of North America



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