Press Releases

Football’s biggest night led to 40,000 virtual test drives in the all-new Volvo S60

(ROCKLEIGH, N.J.) Football’s biggest night wasn’t enough distraction to stop over 40,000 virtual test drives of the all-new Volvo S60 sedan in the company's "The Longest Drive" mobile campaign.  The longest drives were 9 hours, 47 minutes and 42 seconds; 7 hours, 46 minutes and 25 seconds; and 7 hours, 37 minutes and 51 seconds. These three contestants kept their eyes on the all-new Volvo S60 the longest during the game, ultimately winning a Care by Volvo subscription.

 

“We were thrilled that so many people took the all-new Volvo S60 on a virtual test drive, likely one of the longest brand exposures of the night,” said Bob Jacobs, VP of Marketing, Brand and Communications, Volvo Car USA, “It’s great to see the S60 encouraged so many fans to try something different – it’s exactly what the car stands for.”

 

Care by Volvo is the only national flat-rate car subscription program that includes essentially everything except gas. Items such as tire protection, maintenance and even insurance are wrapped up into the subscription. The Care by Volvo subscription term is for 24 months, with an option for customers to change cars as early as 12 months into the agreement.

 

The all-new S60 is the first Volvo car built in the United States at the company’s manufacturing facility in Ridgeville, South Carolina. A 2019 North American Car of the Year finalist, the S60 features a luxurious interior, increased levels of space, advanced connectivity, plus Volvo Cars’ latest driver support systems and other safety technology.

 

About Volvo Car USA

Volvo Car USA, LLC, (www.volvocars.com/us) is a subsidiary of Volvo Car Group of Gothenburg, Sweden. VCUSA provides marketing, sales, parts, service, technology and training support to Volvo automobile retailers in the United States. For more information, please refer to the VCUSA media website at: http://www.media.volvocars.com/us.

 

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