Donations made on http://www.lemonadestandforlife.com/ Sept. 1-30 will be directed to Alex's Lemonade Stand Foundation's Travel Fund
ROCKLEIGH, N.J. (Sept. 2, 2009) - Volvo Cars of North America (VCNA) is teaming up with Alex's Lemonade Stand Foundation (ALSF) during National Childhood Cancer Awareness Month to help families gain easier access to care and clinical trials at hospitals outside of their hometown.
Throughout September, donations made on Volvo's Virtual Lemonade Stand, http://www.lemonadestandforlife.com/, will go to ALSF's Travel Fund, which benefits families without the financial means to travel to some of the nation's top medical facilities.
For only $1 each, virtual cups of lemonade can be purchased at the online lemonade stand. To help spread the word about the ALSF Travel Fund and the important work that ALSF is doing, purchasers can share cups of lemonade from the stand via email, Facebook and Twitter with family and friends.
Visit http://www.lemonadestandforlife.com/ today to lend support to children and families affected by pediatric cancer.
About Volvo and ALSF
Alex and her lemonade stands first caught the attention of Volvo in 2002 when she received an inaugural Volvo for life Award nomination. The awards program honored hometown heroes doing extraordinary things in their communities. Alex's determination and unwavering support for pediatric cancer research earned her a Volvo for life Award at the 2003 ceremony in New York City. Despite her deteriorating health, Alex continued to raise money through her stands.
In 2004, Alex set a remarkable goal: call upon the nation to raise $1 million to fight pediatric cancer before the year's end. Sadly, Alex died Aug. 1 at the age of 8, having raised an amazing $700,000. Volvo promised to help Alex reach her $1 million goal, and the company's employees and retailers did so in October of that year-by selling lemonade.
By the end of 2004, one little girl had made a world of difference, raising $1.5 million. Since then, Volvo has shown unwavering support of ALSF, helping to keep the inspiration and legacy of Alex alive. To date, ALSF has raised more than $25 million.
More About Volvo
Volvo Cars of North America, LLC (VCNA) is a subsidiary of Volvo Car Corp. of Göteborg, Sweden. VCNA provides marketing, sales, parts, service, technology and training support to Volvo automobile retailers in the United States, and oversees Volvo operations in Canada.
More About ALSF
Alex's Lemonade Stand Foundation (ALSF) emerged from the front yard lemonade stand of cancer patient Alexandra "Alex" Scott (1996-2004). At the age of 4, Alex announced that she wanted to hold a lemonade stand to raise money to help find a cure for all children with cancer. Since Alex held that first stand, the Foundation bearing her name has evolved into a national fundraising movement, complete with thousands of volunteers across the country carrying on her legacy of hope. To date, Alex's Lemonade Stand Foundation, a registered 501(c)3 charity, has raised more than $25 million towards fulfilling Alex's dream of finding a cure, funding over 100 research projects nationally including those examining leukemia, brain tumors, neuroblastoma, Wilm's tumor, lymphoma, and osteosarcoma among others.
Media: Kristin Heinmets, Haberman
612-372-6458 / Kristin@modernstorytellers.com
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