Press Releases

Volvo Celebrates Safety With Families

 

 

Volvo Cars Of North America Unveils Driving Safety Initiatives At LEGOLAND® California To Hundreds Of Families

CARLSBAD, Calif. (May 2004) - It's never too early to learn the rules of the road. This was the focus of Volvo Cars of North America, LLC (VCNA) this weekend as Volvo celebrated the recent partnership with LEGOLAND® California to promote driving safety and family values. To kick-off the sponsorship agreement between the subsidiaries of the two Scandinavian icons, the newly renovated Volvo Driving School and Volvo Jr. Driving School, as well as the Volvo XC90 made entirely of LEGO's famous modeling bricks, were unveiled for the first time to hundreds of families in a dedication ceremony at the theme park.

 

LEGOLAND®'s popular Driving School (ages 6 to 13) and its Jr. Driving School (ages 3 to 5) were reintroduced to carry Volvo's name and reputation for safety. These popular park attractions offer children the opportunity to drive electric-powered vehicles made to look like LEGO bricks, with Volvo vehicle cues, within the controlled environment of the drive course. The rules of the road are emphasized, as well as good safety habits such as buckling up seatbelts. Vic Doolan, president and CEO of VNCA, and John Jakobson, president and GM of LEGOLAND® California, unveiled the new Volvo Driving School signage and vehicles to the excited families and eager children.

 

"Volvo is strongly committed to safety and family, and will emphasize these values while working with LEGOLAND to develop innovative safety awareness activities," said Doolan. "By encouraging safety as a learned behavior at an early age, we all benefit - it's never too early to learn about the rules of the road."

 

Doolan also revealed the life-size replica of Volvo's award-winning SUV, the XC90, made completely of LEGO bricks. As the recognized leader of safety in the automotive industry, Volvo is the "Official Car" of LEGOLAND® California. In this role, the Volvo XC90 made of LEGO bricks will reside in the theme park as a symbol of the two companies' commitment to safety and family.

 

How many LEGO bricks does it take to build a full-size SUV? To add a little more fun for everyone across America, Volvo announced an online contest to guess just how many bricks it took to build this amazing Volvo XC90. Contestants can enter their best guess on www.volvocars.us and learn more about the Volvo XC90 made of LEGO bricks.

 

VCNA, part of the Volvo Car Corporation of Gothenburg, Sweden, provides marketing, sales, parts, service, technology and training support to Volvo automobile retailers in the United States, Canada, Mexico and Puerto Rico.

 

In addition to the award-winning XC90, the Volvo automobile line is comprised of: the 2004.5 all-new S40 sedan; the sporty S60 sedan – including the award-winning performance sedan – S60 R, and its performance wagon counterpart – the V70 R; the flagship S80 luxury sedan; versatile V70 wagon and rugged XC70 (Cross Country); the C70 convertible; and, the compact S40 and V40 models.

 

LEGOLAND California is a 128-acre theme park geared specifically towards youngsters ages two through 12. With more than 50 family rides, "hands-on" attractions and shows, LEGOLAND California provides education, adventure and fun in this first park of its kind in the United States.

 

In addition to LEGOLAND California, there are three other LEGOLAND parks in the world - LEGOLAND Billund in Denmark; LEGOLAND Windsor, outside of London; and LEGOLAND Deutschland in Germany.

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For More Information:

Stephen Bohannon – Phone 800-970-0888

Volvo Cars of North America, LLC

Keywords:
Safety, Events/Activities, Special Interests
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