Press Releases

All time high with Volvo - The Game

 

More than 50,000 downloads in two days of Volvo Cars' and SimBin's recently released PC racer  Volvo - The Game. The number of visits on Volvo Cars website www.volvocars.com increased with 50 percent compared to the daily average on the release day and more than 5 million search results in Google for Volvo - The Game also show some of the great interest.

 

In addition an increasing amount of players are testing their driving skills in two global competitions. Through 'Global competition' - available on www.volvocars.com/game - are players invited to compete with their best lap time against other players across the world.


Two days after the game was released, more than 1,200 were already competing.

 

The competition is set up as two independent races:

The first runs between 26 May and 9 June, 2009, on the Gothenburg Eco Drive Arena, Sweden matching the STCC race the coming weekend on the real race track where 'Volvo - The Game' can be taken for a test drive in simulators from SimBin.


The second competition will run between 10 and 24 June, 2009, on the Chayka race track.

The player competes with the S60 Concept Car in the competitions and after each lap the player's score will show as well as the position. The number of laps a player can drive is unlimited and some 40 people have so far been running more than 100 laps individually.
The winners in the first competition will be announced 10th June on the billboard at www.volvocars.com/game


Prizes:

1st Prize 
Set of tyres, up to 18", from Pirelli. Official Partner for Volvo the Game
http://www.pirellityre.com

 

2nd Prize 
Large printed image of the S60 Concept from www.volvoprints.com

 

3rd Prize 
Games from SimBin
www.simbin.com

 

4th Prize 
Games from GamersGate, account loaded with 50 000 "Blue Coins". 
www.gamersgate.com
 
5th Prize 
Printed image of the S60 Concept from www.volvoprints.com
 
6th to 10th Prize
Collectable Scale model of the S60 Concept from Volvo Merchandise. Limited edition in scale 1:43.
www.volvocars.com/collection

 

BACKGROUND

Volvo - The Game
Is a new racing game developed by SimBin Studios and Volvo Cars, where the player will be able to feel what it is like to drive a Volvo on a real race track.
It is also possible to select the Volvo of your choice, compete against your own best times and have the track all to yourself. Or you can compete against up to eleven computer-controlled competitors.

Foot note:
Volvo - The Game was launched on 26 May and can be downloaded for free from www.volvocars.com/game

 


For further information contact:
Volvo Car Corporation
Maria Bohlin/Press Officer
mbohlin1@volvocars.com
Tel +46 31 59 65 25
 
About Volvo Car Corporation
Volvo Car Corporation develops, manufactures and sells Volvo cars. In 2008 about 375,000  Volvo cars were sold. Volvo Cars is represented in approximately 100 countries globally. Research and development is located in Gothenburg, with production in Sweden, China, Belgium, Thailand and Malaysia.


SimBin
Magnus Ling/ Executive Vice President
magnus.ling@simbin.com


 
About the SimBin Group
The SimBin group is a privately owned group of Swedish companies active in the Video game and Entertainment industry and occupies a total staff of 80 people, consisting of 50 employees and 30 distributed consultant's world wide.

In the SimBin portfolio of developed games you will find award winning titles like "GTR - The FIA GT Racing Game", "GT Legends", "GTR 2 - The FIA GT Racing Game", "RACE - The WTCC Game", "RACE 07 - The WTCC Game", "GTR Evolution" and "STCC The Game". GTR and RACE are registered trademarks owned by the SimBin group.
 
SimBin Studios AB is the mother company, responsible for the publishing and IP rights for all productions developed within the SimBin group. SimBin Studios AB is also responsible for Business Development, Finances, Marketing, PR and Administration.
 
SimBin Development Team AB is a Swedish game developer founded in 2003 and is a subsidiary of SimBin Studios AB handling all the game productions in the group for all leading platforms.
SimBin Distribution AB is a daughter company of SimBin Studios AB with its headquarters in Stockholm, Sweden. With RaceRoom, a virtual racing concept including marketing, branding, game software and hardware in a turn-key solution, SimBin Distribution offers a new business opportunity in the event and experience industry.
 
For further information:
www.simbin.com
www.race-room.com

 


 

Keywords:
Events/Activities, Special Interests
Descriptions and facts in this press material relate to Volvo Cars' international car range. Described features might be optional. Vehicle specifications may vary from one country to another and may be altered without prior notification.