Climbs to Third Place in Internal Quality Survey
ROCKLEIGH, N.J. (May 13, 2009) Volvo Cars made the most significant improvement in customer satisfaction among brands researched between September 2008 and November 2008, according to a recent internal study, it was announced today. Volvo ranks third among global auto brands in customer satisfaction, according to the first quarter Global Quality Research System (GQRS) study, an internal Ford and Volvo report.
In overall vehicle quality satisfaction (at 90 days of ownership), Volvo ranked behind BMW and Audi and ahead of Buick, Lexus and Acura. Volvo customer satisfaction increased to 87 percent in 2009 from 81 percent in 2008, a significant change since the previous quarter.
The GQRS, Ford and Volvo's in-depth study, measures customer perceptions about car quality. One part of the ongoing study is the identification of product problems and product satisfaction after three months of car ownership.
"These results confirm our commitment to constantly striving for improved customer satisfaction," said Doug Speck, President and Chief Executive Officer for Volvo Cars of North America. "Internal surveys help us gauge where we need to focus our resources and help us set new benchmarks."
About Global Quality Research System (GQRS)
Global Quality Research System (GQRS) is a key customer survey Volvo uses to listen to its customers. GQRS is designed for product quality follow-up and is performed for Ford Motor Company by independent agency RDA among owners of all brands. The vehicles are seven to nine months old when the data is published.
Volvo Cars of North America, LLC (VCNA) is a subsidiary of Volvo Car Corp. of Göteborg, Sweden. VCNA provides marketing, sales, parts, service, technology and training support to Volvo automobile retailers in the United States, and oversees Volvo operations in Canada.
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