ROCKELIGH, NJ (June 24, 2016) -- Volvo Car USA (VCUSA) officially opened its temporary pop up store in Manhattan’s Meatpacking District. Now through July 4th, the store will feature its new flagship luxury sedan, the all-new S90.
Customers and those interested in the new Volvo S90 will be able to meet product specialists and experience advanced connectivity features such as Apple CarPlay and the Volvo On Call app which enables you to remotely start your car with both Apple Watch and fingerprint touch on iPhone 6s.
“This pop up store allows us to showcase our new S90 flagship sedan and our brand, which is going through a significant transformation, to an entire new audience,” said Bodil Eriksson, VP, Product, Marketing, Communication, Volvo Car USA. “The New York metro market is the largest for Volvo so this is a fantastic opportunity for us to meet customers where they are living, working and visiting.”
Widely praised by journalists for its interior and exterior design, the S90 luxury sedan is the first car in the U.S. to feature semi-autonomous drive capabilities standard. The launch of the new S90 forms the second phase in the complete renewal of Volvo’s product range, which began in 2015 with the XC90 SUV. The S90 luxury sedan will arrive at dealerships across the country this summer.
Customers interested in purchasing a S90 can reserve theirs right from the Volvo store or via the Volvo Concierge* and will complete the purchase through their local retailer. For additional information, on the Volvo New York City Pop Up Store, please visit: https://volvos90events.com/
446 West 14th Street
New York City
10am - 5pm - Monday-Saturday
12pm - 5pm - Sunday
With the launch of the S90, VCUSA introduced the Volvo Concierge, a personalized online buying experience for the all-new sedan, via the Volvo website.
In addition to buying the all-new S90 at a Volvo Dealership, customers can also buy the S90 online, with the help of the Volvo Concierge who will provide an unprecedented level of online service and comfort throughout the purchase process. A designated Volvo representative ensures customers know about all of the S90’s available options and offers buyers the peace of mind to change their option preferences before their car is built.