Press Releases

Volvo Sponsors 2009 Amgen Tour of California Cycle Race

Volvo Cars of North America is the official car of the 2009 Amgen Tour of California

 

Irvine, CA (February 11, 2009) - Volvo Cars of North America (VCNA) announced today its sponsorship of the 2009 Amgen Tour of California. Supporting the event will be the new 2010 Volvo XC60 premium crossover with standard City Safety. Participants and spectators will have the unique opportunity to experience the XC60's City Safety driver assistance feature at five of the tour finishes: Sacramento (February 14), Santa Cruz (February 16), Modesto (February 17), Pasadena (February 21) and Escondido (February 22).

 

VCNA is supporting the 2009 Amgen tour with nine XC60s which will be seen by more than 1.2 million people while on the scenic California roads with professional cyclists, including Lance Armstrong. At the five finish locations a unique City Safety demonstration area can be found in the Lifestyle Festival concourse. Participants will be able to get behind the wheel and experience "the car that stops itself." City Safety is a low-speed collision avoidance system designed to help prevent or mitigate accidents below 19 mph.

 

"The XC60 is really the perfect vehicle for the active lifestyle so many cyclists and cycle enthusiasts lead," noted North Holbrook, VCNA Western Region Vice President. "It's stylish, has a large cargo area and standard integrated roof rails for bike racks." The 2010 XC60 has more than 67 cubic feet of cargo space and comes standard with a powerful 281 horsepower turbocharged T6 engine.

 

Revolutionary styling, world-class safety features, dynamic performance and outstanding comfort combine to make the XC60 an excellent value. VCNA recently announced pricing for the XC60 at an attractive $37,200*. The price includes standard City Safety, all-wheel drive, Volvo's unique panoramic roof, leather seating, SIRIUS satellite radio, Bluetooth connectivity and HD Radio technology.

 

VCNA, part of Volvo Car Corporation of Gothenburg, Sweden, provides marketing, sales, parts, service, technology and training support to Volvo automobile retailers in the United States, and oversees Volvo operations in Canada. Volvo has been building cars with safety in mind for more than 80 years.

 

The 2009 Amgen Tour of California is a Tour de France-style cycling road race, presented by AEG, that challenges the world's top professional cycling teams to compete along a demanding 800-mile course from Sacramento to Escondido, California, February 14-22.

 

* Price does not include destination charge of $825.

Keywords:
Volvo XC60, Lifestyle, Events/Activities, Special Interests, Sponsoring, 2010
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