FOR IMMEDIATE RELEASE
HEROES INSPIRING HEROES:
VOLVO FOR LIFE AWARDS' NOMINEES
PROVIDE TIPS FOR VOLUNTEERING
Everyday hero nominations accepted at www.volvoforlifeawards.com
through Jan. 16; Volvo to provide $1 million in contributions
(NEW YORK) Nov. 24, 2003 -- Does the holiday season motivate you to volunteer in your community? If so, here are tips to get you started, inspired by hometown heroes who have been nominated for the Volvo for Life Awards (www.volvoforlifeawards.com), the nation's largest search for and celebration of everyday heroes:
If you know a local hero, nominations for the second annual Volvo for Life Awards are open until Jan. 16, 2004.
In March, Volvo will select 100 semi-finalists, who will receive a framed Certificate of Merit to honor their accomplishments. From those 100 semi-finalists, Volvo will select the top three finalists in three categories: Safety, Quality of Life and Environment.
From these finalists, celebrity judges -- including Hank Aaron, Bill Bradley, Caroline Kennedy, Maya Lin, Paul Newman, Sally Ride and Eunice Kennedy Shriver -- will name one winner for each of the three categories; they will each receive $50,000 to be donated to the charities of their choice. The remaining six finalists will each receive a $10,000 charitable donation. The three category winners will be flown to New York on April 7, 2004, to be honored at the Volvo for Life Awards Ceremony in Times Square Studios Ltd, where an overall winner will be named and presented with a Volvo car every three years for the rest of his or her life.
To learn more about the program and to nominate a hero, visit www.volvoforlifeawards.com. A Spanish version of the site can be accessed at this address, as well.
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Eric Davis, Haberman & Associates, 612-338-3900, firstname.lastname@example.org.
Sören Johansson, Volvo Cars of North America, 949-341-6719, email@example.com.
Media: For photos and more information on the Volvo for Life Awards: www.volvocars-pr.com.