Volvo releases “Consciously Clean” to help Californians #DrivingDirty, clean up
Volvo Cars today revealed Consciously Clean – a waterless car cleaning solution that will help Californians wash their cars in a sustainable way amidst the current drought.
The product follows Volvo’s previously-announced initiative, #DrivingDirty, which challenged Californians and their neighbors to stop washing their cars for one month to potentially save 18 million* gallons of water throughout the state.
“We were inspired by the response to #DrivingDirty,” said John Militello, Director, Marketing Innovation and Strategy, Volvo Cars of North America. “We saw many people asking how they could do more to support water conservation efforts. So, we decided to make Consciously Clean available to customers in California so they can continue supporting the environment – in a clean car - long after #DrivingDirty is over.”
Consciously Clean will be available free of charge at Volvo San Diego starting November 16. Volvo dealers across the nation can reach out to Volvo Cars of North America to acquire stock for their respective dealerships.
For more information on #DrivingDirty and Consciously Clean, visit www.volvocarsdrivingdirty.com.
About Volvo Cars of North America
Volvo Cars of North America, LLC, (www.volvocars.com/us) is a subsidiary of Volvo Car Group of Gothenburg, Sweden. VCNA provides marketing, sales, parts, service, technology and training support to Volvo automobile retailers in the United States. For more information please refer to the VCNA media website at: http://www.media.volvocars.com/us.
*Number based on 100,000 Californians abstaining from washing their cars in just one month. Sourced from the United Stated Environmental Protection Agency.
Media Contacts:
Hana Katen
WE Communications
212.551.4816
