(ROCKLEIGH, NJ – July 1, 2015) - Volvo Cars of North America publicly announced today that John Militello has joined the Swedish automaker as Director, Marketing Innovation and Strategy. Mr. Militello comes to Volvo from Google, where he was instrumental in creating and establishing Google’s acclaimed ad sales creative team called the ZOO. Serving as Google ZOO's Executive Creative Director for the past seven years, he led a team of creative directors and designers with great success. At Volvo, Mr. Militello will lead and develop innovative North American marketing campaigns aimed at leveraging the Volvo Cars brand and increasing sales.
“I know I can make a huge difference for Volvo, not only because of my work experience, but because it is what I am passionate about – I’m a car guy! ” said Mr. Militello, "Volvo is in a great place with its upcoming product pipeline and I look forward to helping Americans see Volvo with fresh eyes."
Mr. Militello’s history with Volvo goes back to when he was Vice President and Creative Director at Fitzgerald Brunetti. He was previously a key player in the conception and orchestration of the highly acclaimed Volvo for Life Awards.
“John’s wealth of experience and industry knowledge are a wonderful asset to our North American team" said Bodil Eriksson, Executive Vice President of Product, Marketing and Communication for Volvo Cars of North America, "we are at a critical juncture in our global transformation with the launch of the all-new XC90 and this role will ensure Volvo Cars is seen as the innovative, human-centric car company we have become."
Mr. Militello officially joined Volvo Cars of North America on June 1, 2015 and will be based in the company’s Rockleigh, New Jersey headquarters.
About Volvo Cars of North America
Volvo Cars of North America, LLC (VCNA), is a subsidiary of Volvo Car Group of Gothenburg, Sweden. VCNA provides marketing, sales, parts, service, technology and training support to Volvo automobile retailers in the United States. For more information please refer to the VCNA media website at: http://www.media.volvocars.com/us.