R-Design - an exclusive factory-fitted premium styling concept for customers who want a car with refined, sporty attributes.
R-Design will initially be available on the Volvo C30, Volvo S40, Volvo V50 and Volvo XC90 as of autumn 2008.
Detroit, MI (January 11, 2008) - Volvo's R cars have always been about dynamic design and an exciting driving experience. For the 2009 Model Year, Volvo Cars of North America (VCNA) will introduce R-Design for the C30, S40, V50 and XC90. R-Design includes model-specific design cues that promise to draw a lot of attention while still offering a premium experience.
"The possibility of tailoring one's car to suit personal tastes is becoming increasingly important to car buyers today. R-Design has been developed for buyers who want a refined and sporty look for their cars," noted Gerry Keaney, Senior Vice President, Marketing, Sales and Customer Service at Volvo Cars.
Customers can choose between 10 exterior colors, and the R-Design badge in the grille is accompanied by a range of specially designed exterior and interior details.
Exterior features include a satin matt-finish grille, color coordinated bumpers and lower side moldings, rear or roof spoiler, satin matt-finish door mirror caps and five-spoke aluminum wheels.
Sporty 17 inch and 18 inch wheels will be available on C30, S40 and V50 R-Design, while 19 inch and 20 inch wheels will be available on XC90 R-Design (dependent upon car variant).
Inside the cars (C30, S40 and V50) there are seats in off-black Vulcaflex with the seat cushion and backrest in contrasting cream-colored leather. The R-Design logo embossed on the backrest and the contrasting stitching reinforce the seats' sporty appearance.
Other R-Design interior details include a leather-trimmed steering wheel with R-Design logo, the unique R-inspired instrument cluster, aluminum sport pedals, specially designed aluminum center stack and door inlays, gear selector with aluminum inlay and tufted dark sport floor mats with contrasting light leather seams.
Emotional and extrovert
"R-Design is entirely in line with the accelerated focus on making our cars more extroverted and emotional. It gives the buyers the opportunity to spice up the already distinct personality of these car models," commented Steve Mattin, Senior Vice President and Design Director at Volvo Cars.
The R-Design package will become available on the C30, S40, V50 and XC90 in the autumn of 2008.
VCNA provides marketing, sales, service, technology and training to Volvo automobile retailers in the U.S., Canada, Mexico and Puerto Rico. For more information on the entire Volvo product line please refer to the Volvo Cars of North America, LLC, public relations website at: http://www.volvocars-pr.com/.
James Hope or Daniel Johnston
Volvo Cars of North America, LLC