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MORE THAN 11,000 PIRATES GO OVERBOARD IN SEARCH FOR VOLVO’S SUNKEN TREASURE

MORE THAN 11,000 PIRATES GO OVERBOARD IN SEARCH FOR VOLVO'S SUNKEN TREASURE

-- JOIN THE HUNT AND BEAT THEM TO THE BOOTY!

 

Two weeks remain for treasure hunters to join The Hunt for $50,000 in gold doubloons, key to a new Volvo XC90

 

Visit volvocars.us/thehunt today to participate in Volvo's promotion with Disney for Pirates of the Caribbean: At World's End

 

IRVINE, Calif. (May 17, 2007) - Caaaaaaarrrrrrr! Join the global treasure hunting adventure more than 11,000 "pirates" are enjoying. Over the past two weeks participants in Volvo's online, global hunt for a sunken treasure chest filled with $50,000 in gold and a key to a new Volvo XC90 have ‘visited' Cuba, the Cape of Good Hope, Ceylon, Singapore and nine other global hot spots. Individuals nationwide have less than two weeks to join The Hunt that Volvo Car Corporation is conducting as part of a promotional tie-in with Disney's upcoming Pirates of the Caribbean: At World's End.

 

"There's still time to join the 11,000 people already navigating their way through The Hunt," said Linda Gangeri, national advertising manager for Volvo Cars of North America. "Clever pirates can catch up with The Hunt and test their online game skills right up until the puzzles close May 29. There might even be some helpful hints floating around the Internet for ambitious newcomers."

 

To join The Hunt, participants 18 and older must visit a Volvo retailer to pick up a special pirate chart then register at volvocars.us/thehunt any time between now and May 29. Winners will only be eligible if they can produce the original pirate chart upon conclusion of The Hunt.

 

Once registered online, hunters set sail on a virtual high seas adventure, visiting exotic locations around the world and receiving clues, as they solve a series of challenging and fun online puzzles. As the contest progresses, the puzzles will become increasingly harder to solve. On June 2, the first person from each of the 22 participating markets to finish the online hunt will compete against one another in one final exciting online challenge.

 

The first of those 22 individuals to solve the final puzzle will be named the winner and will receive a trip to the burial location to retrieve the chest filled with $50,000 in gold and a key to a new Volvo XC90.

 

In addition to the United States, Austria, Bulgaria, Canada, Germany, Hong Kong, Indonesia, Italy, Japan, Malaysia, Mexico, Norway, Philippines, Poland, Romania, Russia, Singapore, South Korea, Sweden, Taiwan, Thailand and the United Kingdom are participating in The Hunt.

 

Disney's Pirates of the Caribbean: At World's End opens in U.S. theaters May 25.

 

Participants in The Hunt are encouraged to visit http://thehunt07.spaces.live.com/, Volvo's treasure hunt blog and message board, to learn more and discuss the Hunt's developments.

 

About Volvo Cars of North America

 

Volvo has been building cars with Safety in mind for 80 years. The current 2007 model line-up of Volvo Cars includes: the award-winning S40 and its wagon counterpart the V50; the award-winning XC90; the sporty S60 sedan; the all-new S80 luxury sedan; the versatile V70 wagon and rugged XC70 (Cross Country); and the new C70 convertible with the innovative retractable hardtop.

 

# # #

 

Volvo treasure hunt blog:         
Thehunt07.spaces.live.com

 

Media contact:  

Kim McMartin
Haberman & Associates
612-372-6464
kim@habermaninc.com

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