Volvo Cars of North America Lead Sponsor of AOL's "All Access Pass" To
3rd Annual Latin Grammy® Awards
IRVINE, CA, September 18, 2002 - Volvo Cars of North America,LLC , is a lead sponsor of America Online, Inc.'s bilingual "all access pass" to the 3rd Annual Latin GRAMMY® Awards.
As part of Volvo's ongoing diversity marketing initiative, this sponsorship brings the Hispanic community a comprehensive online programming package from AOL Music that will enable Latin music fans across the World Wide Web to enjoy comprehensive content related to the September 18 event.
"Once again, Volvo has chosen AOL to extend its brand message to an important customer base," said Phil Bienert, Manager CRM and e-Business, Volvo Cars of North America. "Just as we made history with the first digital launch of a car with Volvo's S60 promotion via AOL, we are using AOL's power to reach the Latino marketplace with substance and style."
The AOL "all access pass" will include insider interviews with the nominees and performers from the green carpet and backstage; behind-the-scenes photos and video; and the official Latin GRAMMY's radio station featuring the nominees' music streaming 24/7 on Radio@AOL and Radio@Netscape - all in both Spanish and English.
The 3rd Annual Latin GRAMMY Awards will be held at Kodak Theatre in Hollywood, Calif. on September 18. The show will be telecast by the CBS Television Network from 9 - 11 p.m. ET/PT, broadcast on radio via the Hispanic Broadcasting Corporation and Westwood One worldwide, and covered on the Web by America Online, Inc. and at www.grammy.com. The 3rd Annual Latin GRAMMY Awards will present awards in 40 key categories covering many genres and sub-genres of Latin music.
AOL members can access the exclusive programming in English at AOL Keyword: LatinGRAMMY and in Spanish at AOL Keyword: GRAMMYLatino. Web programming will be available at www.grammy.com and Netscape Music (http://music.netscape.com/latingrammys). Coverage will also be offered through AOL's international services in Argentina, Mexico, Brazil, Canada, and Germany.
Greg Jones, Communications Director
Euro RSCG MVBMS Partners