On 17 August 1966, the Volvo 144 was presented in the midst of an ongoing manhunt. With this new model series, Volvo could develop into a considerably bigger car maker. In eight years, no fewer than 1.25 million cars were produced – creating Volvo’s first million seller.
In August 1966, Volvo presented a new 4-door car called the Volvo 144. It represented the start of an entirely new car series which, until 1974, accounted for Volvo's volume models.