The 1950s - The decade Volvo made its entry onto the US market (the year, 1955). Volvo realized the importance of the US market - "the land of the motor car." Key safety features were introduced. The biggest of course, being the three-point safety belt, as a standard fitting.
This month, Volvo celebrates eight decades of safety consciousness and care for the environment. Volvo core values are very much in evidence with its latest product introduction at the New York Auto Show – the all-new Volvo XC70.