- Closer visual links with the larger Volvo models. - Increasing numbers of younger buyers with high premium demands. - Improved storage. - Enhanced driving pleasure. - New safety features. - Audio system of world class. - One-third of total sales volume together with Volvo V50.
Increased differentiation between the S40 and V50. New S40 front with lower, broader stance Sportier new grille creates a tougher V50 look. Slimmer tail lamps and new rear bumper. Larger and more practical storage space. New real wood inlay - Nordic Light Oak. Fresh new Spring Green upholstery.
The S40 was the result of a joint-venture between Volvo Cars and Mitsubishi; the two companies built their own series of cars on a common technical platform side by side in the Dutch NedCar plant. With the S40, Volvo offered the same comfort and safety levels in compact size as the drivers of the larger 850 had already enjoyed for some years.