In 1950, Volvo launched an updated version of the taxis in the 800 Series. The principal new feature was the design of the front, which now had a lower profile and headlights set back in the front wings.
In August 1958, the Volvo PV544, a more modern version of the PV444, was introduced. The changes were the most extensive since the PV444 had been presented in 1944.
As a herald of hope for peace and better times, in September 1944 Volvo presented the PV444 at the large Volvo exhibition in Stockholm. The price was very attractive - 4,800 Swedish kronor, the same that the ÖV4, Volvo's first car, cost in 1927.
In 1956, a prototype of a new passenger car from Volvo was presented. The car became known as the Amazon in Sweden and the 121 and 122S on the export market.
The 1950s - The decade Volvo made its entry onto the US market (the year, 1955). Volvo realized the importance of the US market - "the land of the motor car." Key safety features were introduced. The biggest of course, being the three-point safety belt, as a standard fitting.