Volvo Cars, the premium carmaker, today launches M, a new brand that will expand the company’s global mobility operations by providing dependable, on-demand access to cars and services through an intuitive app.
Volvo Cars’ positive momentum continued in April as the premium car maker reported a global year-on-year sales increase of 12.2 for the month, growing in all its main markets. Total sales for the month reached 52,635 cars compared to 46,895 a year earlier.
Volvo Cars’ good start to 2018 continued in February after the premium car maker reported a global year-on-year sales increase of 12.1 per cent for the month, with deliveries of the new XC40 small SUV now underway.
“Sometimes the moments that never happen matter the most.” This is the beguiling thought that lies behind Volvo Cars’ new XC60 film. But what does it mean? Taking a typically human approach, Volvo has captured the essence of how advanced safety technology has the power to change the lives of people both in and around the car.