Volvo has appointed a new Campaigns Manager for Business Sales, Kay Saunders, to build on the growing interest in the brand from UK fleets.
Saunders has worked within the Business Sales team at Volvo for the past 10 years, most recently as an Account Development Manager looking after some of Volvo's largest corporate accounts.
Currently around 60% of Volvo's sales are to the corporate sector thanks to the success of DRIVe and R-Design. Saunders' role will be to communicate Volvo's strong whole life cost and Benefit in Kind (BIK) fleet proposition to all fleets and drive extra growth within the SME sector. This marketing brief will also extend down to Volvo's 20-strong network of dealer business centres.
"Our sales and awareness within the corporate sector continues to grow, but still we have many car choice lists that we have yet to break into," explained Selwyn Cooper, National Corporate Operations Manager.
"A full time person such as Kay who is dedicated to marketing within the Business to Business Sales arena can ensure we make the most of the fact Volvo has its strongest ever product range for corporate fleets and company motorists alike," he added.
The appointment comes at a time when Volvo's fuel efficient DRIVe range is becoming even more attractive to fleets, with the S60, V60, V70 and S80 DRIVe, all with CO2 emissions under 119g/km, now available in automatic transmissions. This year also sees the launch of the world's first diesel plug-in hybrid, the Volvo V60, which will start production at the end of 2012, capable of over 100mpg and emissions of just 49g/km of CO2. The combination of fuel efficiency, impressive CO2 emissions and automatic variants in the DRIVe range is vital to fleet operators, and ensuring key messages reach fleet managers and end users will be high on Kay's agenda.
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