Press Releases

"Designed Around You" - Volvo's Brand Future

"Designed Around You" - Volvo's Brand Future

 

At a well-attended press conference in Beijing on August 23rd, Volvo Car Corporation announced the new global brand strategy - "Designed Around You" - an important part of Volvo's global growth plan.

 

The strategy points to the direction of Volvo's future brand development, and the key word is human.  Volvo's Scandinavian origins provide a unique opportunity to explore the simplicity in design and to create vehicles that are designed around people.

 

"It summarises our approach to understanding people, giving them a luxury experience that is a little more human-oriented - while at the same time linking firmly to our heritage of building safe and dependable cars" said Richard Monturo, Vice President Global Marketing, Volvo Car Corporation.  "We are the most human-centric car brand in the industry. And we need to communicate that to our customers" he continued.

 

More details of the new brand direction will be shown at the Frankfurt Motorshow in mid-September.

Keywords:
Facilities, Events/Activities, Overview
Descriptions and facts in this press material relate to Volvo Car UK's car range. Described features might be optional. All information is correct at time of going to press and may be altered without prior notification.

For information on how Volvo Cars process your personal data in relation to Volvo Cars Global Newsroom click here.

Volvo Cars Newsroom makes use of cookies in order to optimize your user experience on this website. The cookies on the website do not store personal information. For more information, read our Cookies Policy page.

Accept