"Designed Around You" - Volvo's Brand Future
At a well-attended press conference in Beijing on August 23rd, Volvo Car Corporation announced the new global brand strategy - "Designed Around You" - an important part of Volvo's global growth plan.
The strategy points to the direction of Volvo's future brand development, and the key word is human. Volvo's Scandinavian origins provide a unique opportunity to explore the simplicity in design and to create vehicles that are designed around people.
"It summarises our approach to understanding people, giving them a luxury experience that is a little more human-oriented - while at the same time linking firmly to our heritage of building safe and dependable cars" said Richard Monturo, Vice President Global Marketing, Volvo Car Corporation. "We are the most human-centric car brand in the industry. And we need to communicate that to our customers" he continued.
More details of the new brand direction will be shown at the Frankfurt Motorshow in mid-September.
