Press Releases



In January 2011, Volvo Car Europe and Snowbombing announced their pan-European event partnership, to create a week-long international festival with music, snow-sports and unparalleled fun, known as the "The Greatest Show on Snow" - Volvo Snowbombing 2011.


The official1 'Best European Festival' and the original and greatest snowboard and music festival in the World;  ‘Snowbombing' partnered with Volvo Cars for the second year running, this year announcing a pan-European headline sponsorship deal.


Volvo Snowbombing features top line acts, including, Prodigy, Fatboy Slim, Pendulum (live), Magnetic Man, Professor Green, plus DJs, comedy and much more. 


To kick off the festival, a fleet of 250 cars from the UK, Germany, Belgium, Switzerland, the Netherlands and Italy will be joining the party via the Volvo Road Trip.


100 cars will be setting off from the Volvo dealership in Maidstone in the UK to join the 250 strong fleet, bringing Volvo Snowbombing regulars, special guest artists and celebrities to the festival.


The week long event, Volvo Snowbombing, is Europe's premier festival for music and fun on the slopes. With more than ten entertainment arenas including an outdoor Forest Stage, three Mountain Stages, a new Comedy venue and Austria's largest Street Party, it is a unique take over of the entire resort of Mayrhofen for a week of hedonistic adventure and extreme sport. The resort also boasts some of Europe's most lavish spas so visitors can also relax and enjoy the amazing spring sunshine and snowy mountains of one of Europe's most snow-sure, late season resorts.


On Thursday 7th April, the Volvo Ice Camp Party, held at Kitzsteinhorn Glacier in Kaprun, will bring together party-goers and media from all over Europe for a truly international event within the festival with top class artists taking to the stage.  The Volvo Ice Camp Party is where breathtaking views meet stunning design in this highly original car showroom come party venue. Guests will experience four huge igloos, including showroom space showcasing the latest designs and innovative technology from Volvo, including the all-new Volvo S60 and the Volvo V60. Exclusive sets from world class acts will provide the entertainment, whilst people can also chill out at the Ice Bar.


Gareth Cooper MD from Volvo Snowbombing commented: "We see Volvo and Snowbombing as a perfect fit - both super cool brands pushing boundaries in their individual fields. Some of the activity that's going to take place is going to blow people away, and this year Volvo will integrate into the event fully, providing even more fun and entertainment for our ever growing crowd!"

Kylee Rush, Head of Brand Engagement Volvo Car Europe "Volvo Car Europe is very excited to announce its 2011 headline partnership with Snowbombing, now called Volvo Snowbombing. Snowbombing, like Volvo, is a brand on-the-move and we share many similar values making the headline partnership an ideal match. With innovatively designed luxury cars created with people at the forefront of everything we do it means that Volvo's seamless integration with the event will add even more fun and adventure to Snowbombers."

1 Festival Awards 2010

Descriptions and facts in this press material relate to Volvo Car UK's car range. Described features might be optional. All information is correct at time of going to press and may be altered without prior notification.

For information on how Volvo Cars process your personal data in relation to Volvo Cars Global Newsroom click here.

Volvo Cars Newsroom makes use of cookies in order to optimize your user experience on this website. The cookies on the website do not store personal information. For more information, read our Cookies Policy page.