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NEW VOLVOS AWARDED TO WINNERS OF VOLVO CARS' TWILIGHT SAGA "WHAT DRIVES EDWARD" CONTEST

NEW VOLVOS AWARDED TO WINNERS OF VOLVO CARS' TWILIGHT SAGA "WHAT DRIVES EDWARD" CONTEST

 

The winners of the Volvo Cars' 'What Drives Edward' online challenge, which was launched in conjunction with the cinema release of Summit Entertainment's The Twilight Saga: New Moon, have been announced.

 

After running for three weeks, more than 370,000 people in the UK, US, Canada, Germany and France participated in the online contest and the winners were the first eligible entrants in each participating country to complete all the puzzles at http://www.whatdrivesedward.com/.

 

The 'What Drives Edward' competition gave Twilight fans the chance to win a shiny new Volvo - exactly like the ones Edward Cullen drives in the Twilight movies and UK winner David Inglis, 21, beat his 24,000 UK competitors to win a brand new Volvo XC60.

 

Given the overwhelming response in the US - close to 300,000 participants - Volvo Cars of North America has awarded two winners with new Volvo's. Beth Gleason, 18 and Jeannette Lee Underwood, 19, were the first two people to complete the game and will soon drive off in shiny new Volvo XC60s.

 

In France, Gaël Retho, 29, beat over 11,000 other contestants to receive a new Volvo C30 R-DESIGN.  In Germany, 13,000 people competed, 850 solved the complete puzzle but 25 year old Sebastian Ecker was first and was awarded a new Volvo C30. Finally, 22 year old Canadian Christopher Johnstone won his very own XC60.

 

Paul Walder, Global Marketing Manager at Volvo Cars said "More younger people think that Volvo is 'cool' because Edward drives one and this will impact on their future car buying decision making - Volvo is now on the radar; and in fact their 'moms' think the same".

 

He continued "Volvo is truly delighted to be part of the New Moon experience and nothing beats being authentically linked to a phenomenon like this. People really liked the fun of the challenging puzzles, and we are delighted with the reactions we are getting."

 

Players who did not win but would like their own new Volvo XC60 can visit a local Volvo retailer or go to http://www.volvocars.co.uk/ to build their own car. Edward's XC60 features a Saville Grey metallic exterior, a sandstone beige/espresso interior, a cream leather steering wheel, 19-inch Achilles diamond cut wheels and exterior accessories such as side scuff plates, front bumper bar and rear skid plates.

 

The Twilight Saga: New Moon, the second film in the series, opened to record-breaking gross revenues around the world. In the film directed by Chris Weitz and starring Kristen Stewart, Robert Pattinson and Taylor Lautner, the romance between mortal and vampire soars to a new level.

 

The third film in the franchise, The Twilight Saga: Eclipse, is due for cinema release in June 2010.

 

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Keywords:
Volvo XC60, C30, Events/Activities, Special Interests
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