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Volvo launches UK’s first manufacturer online direct sales platform for approved used cars

•    Volvo Cars Selekt Direct is the UK’s first end-to-end online service for buying pre-owned cars direct from the manufacturer

•    Consumer-focused design prioritises ease of use, speed and pricing transparency

•    Service launch provides a blueprint for Volvo’s ambitious digital sales strategy

•    All Volvo electric cars will be sold online, as will Volvo’s entire global new car sales volume by 2030

•    Cars offered through Volvo Cars Selekt Direct are prepared to rigorous standards, with more than 150 individual checks. Customers can exchange their car within 30 days if not completely satisfied with their purchase

•    Volvo’s UK retailer network remains key to its business, continuing to provide all aftersales services 

Volvo Car UK has taken a motor industry lead with the launch of the UK’s first online platform for the sale of approved used cars, direct from the manufacturer.

Volvo Cars Selekt Direct allows consumers to search for, select and pay for the premium Volvo Selekt approved used car they want in a full, end-to-end service that is both convenient and secure. Designed for ease, speed and pricing transparency, it can be accessed at any time of day using a computer, tablet or smartphone.

This ground-breaking innovation marks a further step in Volvo’s consumer-focused transition to providing digital access to its products and services, both direct to consumers and via its retailers. The company has announced its intention to sell all its new electric models online and for the majority of its UK retail sales to be online by 2025, while all Volvo’s global new car sales are expected to be through online transactions by 2030.

Volvo Car UK’s research confirms growing consumer interest in new purchase models, with one in four people surveyed already saying that they find the direct-to-consumer used online concept ‘very appealing’*. This positive shift in consumer attitude is reflected in the early success of the Care by Volvo car subscription service, which in its first year has delivered more than 2,500 online new sales, equivalent to 15% of all Volvo’s retail sales and 7% of the brand’s total UK new car sales.

The selected pre-owned cars available through Volvo Cars Selekt Direct benefit from rigorous preparation, with more than 150 separate checks before being offered for sale, including software upgrades to ensure optimum performance. Each car comes with 12 months’ Volvo roadside assistance, cover for its next MoT test and the quality guarantee of a comprehensive Volvo Selekt warranty.

Volvo Cars Selekt Direct customers can exchange their car within 30 days or 1,500 miles if they are not happy with their purchase for any reason. The service includes UK nationwide delivery on all cars. Volvo’s UK retailer network will provide all subsequent servicing, maintenance and repair services.

Kristian Elvefors, Volvo Car UK Managing Director, said: “In designing Volvo Cars Selekt Direct, we have focused firmly on the needs of consumers, personalising the service so it works in the way that’s right for them. That means not just the convenience of direct online access, but also peace of mind that the process is secure, robust and delivers a premium experience that fully reflects the qualities of our brand.

“With Volvo Cars Selekt Direct, we are improving our service to consumers and developing a blueprint for our transition to online sales. Strategically, our retail partners will remain central to our business in providing full aftersales support, including servicing, maintenance and repairs.”

Volvo Cars Selekt Direct is live now at

Notes to editors

*Source: Volvo Car UK-commissioned research of 1,032 in-market premium car buyers, carried out in September 2021


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Descriptions and facts in this press material relate to Volvo Car UK's car range. Described features might be optional. All information is correct at time of going to press and may be altered without prior notification.
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