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Volvo Car UK becomes Presenting Partner of the World Triathlon Para Series Leeds and welcomes Claire Cashmore and Dave Ellis as brand ambassadors

•    Volvo Car UK is the new Presenting Partner of World Paratriathlon Series Leeds, taking place on 5th June 2021

•    Paratriathletes Claire Cashmore and Dave Ellis join Volvo Car UK as brand ambassadors, as part of the brand’s deepening commitment to British Triathlon

•    As reigning ITU World Champion, Claire is one of the leading paratriathletes in the PTS5 class, which will be part of the delayed Tokyo 2020 Paralympic Games

•    Paralympian Dave Ellis is one of the most decorated paratriathletes, with three World and European Champion titles to his name

Today, Volvo Car UK has announced its title of Presenting Partner of the World Paratriathlon Series Leeds. Triathlon is widely regarded as one of the most gender-equal sports in the world, and this announcement forms part of Volvo Car UK’s deepening commitment to British Triathlon and promoting further equality within the sport. 

Alongside the announcement, Volvo has revealed two new brand ambassadors, Claire Cashmore and Dave Ellis, athletes who will be racing in the AJ Bell 2021 World Triathlon Para Series Leeds presented by Volvo on Saturday, 5th June. 

Claire and Dave are two of the UK’s leading paratriathletes, both having World Championship titles under their belts. At the age of 16, Claire made her debut at the 2004 Paralympic Games in Athens as part of the swimming team, and has since participated in all three following Games in Beijing (2008), London (2012) and Rio de Janeiro (2016). Claire is the current ITU World Champion and has seen previous success in the Paralympic Games, having won gold in the 4x100m Medley in Rio 2016 and silver in the SB8 100m Breaststroke. 

Claire Cashmore, paratriathlete and Volvo Car UK ambassador, said: “As a female paratriathlete, it’s so important to me to work with brands that champion sustainability. I was recently with Volvo to raise awareness of their Recycled Road initiative on the Harrogate Road just outside of Leeds. They resurfaced the road with waste plastics and recycled steel from end-of-life cars, and I’m really excited to be working with a brand who are constantly looking for innovative ways to improve road safety for all users – it’s essential for a more sustainable future.”

Dave’s career started in 2013 and boasts an impressive roll of honour, including gold at the Great Britain Paratriathlon National Championships in 2019. Having previously been a three-time World and European ITU Champion, Dave is one of the most successful paratriathletes representing the UK at an elite level.

Dave Ellis, paratriathlete and Volvo Car UK ambassador, said: “As a paratriathlete, it’s fantastic to see the work that Volvo is doing to support the sport. Its wider commitments to safety and sustainability are impressive and I’m excited to learn more. I can’t wait to race on home soil at the World Paratriathlon event in Leeds this weekend.”

Andy Salmon, British Triathlon CEO, said: “I’m delighted that we’ve been able to make AJ Bell 2021 World Triathlon Leeds a full festival of triathlon through the addition of the World Triathlon Para Series. Providing British elite paratriathletes with the opportunity to race on home soil and in front of a home crowd is something I’m so pleased we are able to do, as well as being able to showcase the best of paratriathlon as the top paratriathletes from around the world head to Britain to race at AJ Bell 2021 World Para Series Leeds Presented by Volvo.

My thanks go to Volvo Car UK for supporting the event as the Presenting Partner of the paratriathlon races and their commitment to paratriathlon in this country.”

This year’s series will be taking place in Leeds, where Volvo Car UK recently commissioned a popular cycling route to be resurfaced with bitumen made from recycled materials, in collaboration with MacRebur and British Triathlon, as part of the Recycled Roads campaign.

For more information on Volvo Car UK’s British Triathlon partnerships, please visit:


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