• 'The Unseen Ocean', a short film in Volvo's Defiant Pioneers Stories series, wins the Transforming Society category in the tve Global Sustainability Film Awards
• Made in partnership with Sky Atlantic, the film focuses on primary school teacher Tom Franklin's work to educate and inspire city schoolchildren about the value and importance of protecting the ocean
• Volvo is committed to sustainability and protecting the environment in both its product development and global operations
'The Unseen Ocean', a short film in Volvo's Defiant Pioneers Stories series, has won the Transforming Society category at the prestigious tve Global Sustainability Film Awards. Presented at a ceremony at BAFTA in London this week, the awards are a competition for companies and institutions promoting powerful solutions for sustainability.
The six-minute feature, produced in partnership with Sky Atlantic, was chosen by a judging panel comprising eminent figures in business, technology, communications and innovation from a short list of 11 entries. The Transforming Society category focuses on how businesses invest in social-development projects, not just as a philanthropic measure, but as a core business practice that is integral to their strategy for success.
The winning film can be viewed here.
'The Unseen Ocean' focuses on the work of teacher Tom Franklin in educating and inspiring his class of city primary school children about the value of the natural marine world and how each one of them can make a difference when it comes to caring for its future well-being and sustainability. The film's title references the fact that one in five children in the UK have never seen the sea.
Georgina Williams, Volvo Car UK's Head of Marketing, said: "Our aim in making 'The Unseen Ocean' was to provide a strong environmental message that connects with people at a human level, exploring the great work done by one teacher to inspire his class – many of whom had never even seen the sea – about protecting the natural world. We are delighted to have won this award, which acknowledges the wide-ranging work we are doing as a company worldwide to protect the environment and build a sustainable future."
'The Unseen Ocean' is just one aspect of Volvo's global efforts to promote sustainability and protect the environment. Where its future vehicle programme is concerned, Volvo has committed to providing an electric motor in every new car it launches from 2019, including fully electric, plug-in hybrid and mild-hybrid models. By 2025, recycled materials will be used for at least 25 per cent of the plastics content of new Volvo cars, and the company's manufacturing operations will be climate-neutral. By the end of next year, Volvo also plans to eliminate single-use plastics from its offices and events worldwide.
To read more about Volvo's commitment to sustainability, please click here.
Notes to editors:
tve works with filmmakers and partners worldwide to make and distribute films that put the environment and sustainability on the global agenda.
tve is a registered charity founded by the United Nations Environment Programme, WWF-UK, and Central Television in 1984. It receives unrestricted funding support from individuals and organisations. Funding for individual projects comes from a wide range of organisations and commissioners.
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