Polestar, the performance brand of Volvo Cars, has reached the milestone of 100,000 powertrain optimisations for Volvo cars around the globe since its introduction. The milestone is reached as sales hits an all-time high in the first five months of 2017 with more than 12,000 cars optimised - a growth of over 30 per cent compared with last year.
High demand on the latest generation Polestar optimisations for the Volvo Cars Drive-E powertrain is a key factor to the increase, with the all-new Volvo XC60 set to be included in the optimisation range from July.
"This is an important milestone for Polestar and proof of the increasing demand from performance-oriented Volvo customers around the world," said Johan Lindqvist, Head of Global Sales at Polestar. "We are well on our way to our best year in terms of sales and we have further exciting products just around the corner."
The most popular Volvo model for optimisation is the XC60, closely followed by the XC90 and V60, with China, Sweden and the United States as the top three markets in terms of sales volumes.
The latest generation Polestar optimisation affects five key areas of the powertrain in standard Volvo road cars, including engine performance, throttle response, gearshift speed, gear hold functionality and off-throttle response. The changes are made to increase driving pleasure and performance, based on learnings from thousands of laps on racing circuits all over the world by Cyan Racing, the motorsport partner of Polestar.
All changes of the Polestar Optimisation are made with certified emissions, fuel consumption, service intervals and Volvo warranties unchanged.
For more information about the optimisation, please go to optimised.polestar.com
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About Polestar
Polestar is Volvo Car Group's performance road car brand and was founded by Polestar Racing, today known as Cyan Racing. Polestar's birth was a result of Cyan Racing's race engineers desire to explore how technology behind the multiple title-winning success in racing could be applied to the performance of road going Volvo cars, on all roads and conditions in everyday life. The first road-going performance Concepts were launched in 2010 and the first performance cars, based on the Volvo S60 and V60, were ready in 2012. In 2015, Volvo Cars acquired Polestar Performance. Today, Polestar builds the S60 and V60 Polestar, a 367hp performance road car with over 250 developments over-and-above the standard Volvo products. It also offers Polestar Engineered performance hardware upgrades and powertrain software optimisations for existing Volvo products.
For further information
Duncan Forrester
Vice President, Global Head of Public Relations and Communications
duncan.forrester@polestar.com
+44(0) 7768 877877
Tw: @DuncanForrester
Johan Meissner
Press Manager johan.meissner@polestar.com
+46(0)70 241 3234
Tw: @JohanMeissner
