Volvo Cars – the first car maker to launch a car without a key
For decades, drivers have been accustomed to accessing and driving cars with physical keys. But no longer. In a ground-breaking move for the automotive industry, Volvo Cars plans to become the world’s first car manufacturer to offer cars without keys from 2017.
Volvo customers will be offered an application for their mobile phones to replace the physical key with a digital key. The innovative Bluetooth-enabled digital key technology will offer Volvo customers far more flexibility, enabling them to benefit from entirely new ways to use and share cars.
The new Volvo app enables the digital key on the customer’s mobile phone to do everything a physical key currently does, such as locking or unlocking the doors or the boot and allowing the engine to be started.
This new technology will also offer customers the possibility to receive more than one digital key on their app, allowing them to access different Volvo cars in different locations – according to their changing mobility needs.
Using the app, people could potentially book and pay for a rental car anywhere in the world and have the digital car key delivered to their phone immediately. On arrival, a customer could simply locate the rental car via GPS, unlock it and drive away, avoiding those frustrating queues at airport or train station car rental desks.
Volvo Cars’ digital key means that sharing a car will become both simple and convenient. Volvo owners will be able to send their digital key to other people via their mobile phones so they can also use the car. This may be to family members, friends or co-workers in a company.
“At Volvo, we are not interested in technology for the sake of technology. New technology has to make our customers’ lives easier and save them time. Mobility needs are evolving and so are our customers’ expectation to access cars in an uncomplicated way,” said Henrik Green, Vice President of Product Strategy & Vehicle Line Management at Volvo Cars. “Our innovative digital key technology has the potential to completely change how a Volvo can be accessed and shared. Instead of sitting idle in a parking lot the entire day, cars could be used more often and efficiently by whoever the owner wishes.”
Volvo will pilot this technology in spring 2016 via its car-sharing firm Sunfleet, stationed at Gothenburg airport, Sweden. A limited number of commercially available cars will be equipped with the new digital key technology in 2017.
“There are obviously many permutations when it comes to how this shared key technology can be used,” added Martin Rosenqvist, New Car Director, Special Products at Volvo Cars. “We look forward to seeing how else this technology might be used in the future and we welcome any and all ideas.”
Volvo is a pioneer with new digital key solutions. In 2015, the Swedish premium car maker launched the world’s first commercial offer to have online shopping delivered directly to the car by providing a one-time digital key to a delivery company. Now the digital key technology will also be made available for customers.
Physical keys will continue to be offered for people who want them.
Volvo’s innovative keyless car technology will be shown for the first time at the Mobile World Congress 2016 (22-25 February) in Barcelona at the Ericsson booth.
Volvo Car Group in 2014/15
For the 2014 financial year, Volvo Car Group recorded an operating profit of 2,252 MSEK (1,919 MSEK in 2013). Revenue over the period amounted to 129,959 MSEK (122,245 MSEK). For the full year 2015, global sales reached a record 503,127 cars, an increase of 8 per cent versus 2014. The record sales and operating profit cleared the way for Volvo Car Group to continue investing in its global transformation plan.
About Volvo Car Group
Volvo has been in operation since 1927. Today, Volvo Cars is one of the most well-known and respected car brands in the world, with sales of 503,127 in 2015 in about 100 countries. Volvo Cars has been under the ownership of the Zhejiang Geely Holding (Geely Holding) of China since 2010. It formed part of the Swedish Volvo Group until 1999, when the company was bought by Ford Motor Company of the US. In 2010, Volvo Cars was acquired by Geely Holding.
As of December 2015, Volvo Cars had almost 29,000 employees worldwide. Volvo Cars' head office, product development, marketing and administration functions are mainly located in Gothenburg, Sweden. Volvo Cars' head office for China is located in Shanghai. The company’s main car production plants are located in Gothenburg (Sweden), Ghent (Belgium) and Chengdu (China), while engines are manufactured in Skövde (Sweden) and Zhangjiakou (China), and body components in Olofström (Sweden).