The V60 sports wagon, now with all-road and all-weather capability
New rugged design with increased ride height
Both front and all-wheel drive choice for buyers
Extends Volvo’s acclaimed Cross Country product line-up
Volvo Cars unveils the long-awaited Cross Country version of its successful V60 sports wagon at the 2014 LA Motor Show this week.
“We are delighted to add the third true Cross Country model to our product portfolio. The successful combination of dynamic styling and rugged capability places the V60 Cross Country in a class of its own,” said Lex Kerssemakers, Senior Vice President Product Strategy and Vehicle Line Management at Volvo Cars.
In the UK, the Volvo V60 has continually been in the top 3 of the sales charts for Volvo since its launch. The V60 was refreshed in 2013 with a new front and rear, along with a host of feature updates. To further extend the appeal of the V60, at the end of 2014, the V60 received a brand new Drive-E engine from Volvo’s own in-house designed and built engine platform, the 181hp, 2.0 litre, 4-cylinder, D4 diesel.
The V60 Cross Country will be offered in the UK with the D3 FWD, D4 FWD and D4 AWD. Prices and specification will be announced and orders will be able to be placed during quarter 1 of 2015. Production will commence for UK placed orders in May and deliveries are expected to start from late June.
The Cross Country brand has a long and distinguished heritage. Volvo Cars was the first premium brand to offer increased all-road capability and styling on its estates as far back as 1997 when it introduced the V70 Cross Country, creating a whole new type of car experience that has since captured the imagination of the motoring public.
Reflecting Volvo’s Scandinavian heritage and love of nature and adventure, the V60 Cross Country brings together the best of both worlds – a sporty, connected yet comfortable driving experience with the freedom to explore new horizons.
“With ground clearance increased by 65mm compared to the V60, the Cross Country’s sturdy construction offers unparalleled control on and off the beaten track, coupled with an enhanced sporty driving experience thanks to torque vectoring technology and corner traction control. The V60 Cross Country really is a getaway car – enabling an adventurous lifestyle in pure rugged form,” said Lex Kerssemakers.
Offering new Cross Country 18” and 19” wheels (tbc for the UK), the V60 Cross Country comes with high profile tyres, adding comfort and off-road aesthetics, reducing road noise and providing added wheel protection.
Rugged individualist design
Central to the Cross Country concept is the expression of go-anywhere capability and rugged design. It caters to those who have an active lifestyle, favouring the dirt road over the paved, handling either with ease. This is manifested in the V60 Cross Country through explicit design cues that heighten the adventurous nature of the car. With increased ground clearance, skid plates front and rear, side scuff plates and bumper extenders, the V60 Cross Country conveys an imposing, muscular presence that underlies its capable nature, while integrated tailpipes reflect its sporty dark side. To complement the capable exterior styling, sports seats in black leather with distinctive brown stitching, plus two new two-tone leather upholsteries will be offered (tbc for the UK).
Volvo’s new class-leading Drive-E four-cylinder diesel engines, which will be available in the V60 Cross Country, will be the base for the two Front-Wheel Drive variants available. The proven five-cylinder D4 powertrain will provide the power for the All-Wheel Drive variant.
Volvo Car Group in 2013
For the 2013 financial year, Volvo Car Group recorded an operating profit of 1,919 MSEK (66 MSEK in 2012). Revenue over the period amounted to 122,245 MSEK (124,547 MSEK), while net income amounted to 960 MSEK (-542 MSEK). Global retail sales for the year amounted to 427,840 (421,951) cars, an increase of 1.4 per cent compared to 2012. The operating profit was the result of cost control and strong sales and was further tangible proof of Volvo Car Group’s progress in implementing its transformation plan. For the full year 2014, the company expects to stay in black figures and predicts to record a global sales increase of close to 10 per cent.
About Volvo Car Group
Volvo has been in operation since 1927. Today, Volvo Cars is one of the most well-known and respected car brands in the world with sales of 427,000 in 2013 in about 100 countries. Volvo Cars has been under the ownership of the Zhejiang Geely Holding (Geely Holding) of China since 2010. It formed part of the Swedish Volvo Group until 1999, when the company was bought by Ford Motor Company of the US. In 2010, Volvo Cars was acquired by Geely Holding.
As of December 2013, Volvo Cars had over 23,000 employees worldwide. Volvo Cars head office, product development, marketing and administration functions are mainly located in Gothenburg, Sweden. Volvo Cars head office for China is located in Shanghai. The company’s main car production plants are located in Gothenburg (Sweden), Ghent (Belgium) and Chengdu (China), while engines are manufactured in Skövde (Sweden) and Zhangjiakou (China) and body components in Olofström (Sweden).