Press Releases



Eighty years ago the first Volvo car, the ÖV4 'Jakob', left the factory in Gothenburg, Sweden and to mark this occasion, Volvo Car UK is hosting a Volvo Marque Day celebration on Sunday 2 September.  All Volvo enthusiasts, drivers, family and friends are invited to join the celebrations which take place at the Heritage Motor Centre in Gaydon Warwickshire.  


This year Lynn Bowles, BBC Radio 2 broadcaster, will be providing commentary throughout the day, while visitors will enjoy live music by Abba Arrival and special vehicle displays including a Volvo 120 series cavalcade organised by the Volvo Owners Club in celebration of the model's 50th Anniversary.  Children will be kept entertained with a climbing wall and bouncy castle, plus an area will be available for them to play with remote control cars and to purchase model vehicles which they can decorate themselves.


Thanks to the outstanding facilities on offer at the Heritage Motor Centre party goers will have the chance to take the XC90 through a specially designed all-wheel drive course as well as the opportunity to experience a selection of Volvo's current models around the circuit. Guests can also take advantage of free access to the newly refurbished Heritage Motor Centre Museum.


The event will run from 10am through until 5pm and entry is free for all Volvo drivers and children under five and they can just turn up on the day.  Non-Volvo drivers and guests can pick up discounted advanced tickets from £8 for adults, £6 for under 16 year olds and £7 for concessions. £2 will be added to each of these prices for tickets purchased on the day. To book guest tickets and for further information please visit



Descriptions and facts in this press material relate to Volvo Car UK's car range. Described features might be optional. All information is correct at time of going to press and may be altered without prior notification.