With worldwide sales totalling 458,323 cars, Volvo Cars increased its total global sales by 7.4 percent compared with 2006 - a record-breaking result. The old record was set in 2004 when Volvo Cars sold 456,244 units. The biggest volume increase was achieved in Northern Europe, Russia and China.
In Volvo Cars' home market, Sweden, sales increased by 12.2 percent and reached a market share of almost 25 percent during some months. This positive result was firmly boosted by the all-new Volvo V70, which continues its tradition as a bestseller in Sweden, and the all-new Volvo XC70, together with the success of the Flexifuel (E85) models. By year end 2007 the company's market share in Sweden was 20.8 percent.
Belgium, France and the Netherlands all increased sales compared with 2007. The three markets together achieved a sales increase of 21.9 percent.
Volvo Italy reported a sales result of 20,290 cars - an increase of 15.6 percent compared with the previous year. The result in Spain remained static at 18,400 cars and South-East Europe was up 47 percent, although the year started at a low level.
The United Kingdom and Germany were both down compared to last year, although Volvo Germany gained market shares in a declining overall market.
Emerging markets like Hungary (8.5), Bulgaria (24.0), Romania (74.1), Poland (33.8), Slovakia (32.9) and the Czech Republic (35.5) all performed very well and gained market shares within the relevant segments.
Volvo Car Russia ended 2007 with a sales increase of 95.1 percent compared with 2006. This was a very strong achievement bearing in mind that Volvo Russia doubled it sales in 2006 compared over 2005 figures. And Volvo is still the leading brand in the competitive premium segment in Russia. Volvo XC90 sales in Russia reached 6,159 units out of a total of 21,077 sold cars.
Sales in China increased by 73.2 percent during 2007 and with 12,460 sold cars, China is taking one step further towards becoming a top-ten market for Volvo Cars. The growing demand for Volvo cars in China is challenging the 55 dealerships in the country, although the number of dealerships is planned to increase in 2008. The locally produced Volvo S40 is the bestselling Volvo in China with a total of 6,560 sold cars.
Vehicles sold in Volvo's Top-10 markets
2007 | 2006 | % Change 2007/2006 | |
USA | 106,125 | 115,818 | -8.4 |
Sweden | 62,229 | 55,455 | 12.2 |
Germany | 32,329 | 35,626 | -9.3 |
UK | 30,003 | 30,512 | -1.7 |
Russia | 21,077 | 10,803 | 95.1 |
Italy | 20,290 | 17,554 | 15.6 |
Netherlands | 20,253 | 16,607 | 22.0 |
Spain | 18,400 | 18,247 | 0.8 |
Belgium | 13,991 | 11,844 | 18.1 |
France | 13,497 | 10,726 | 25.8 |
Markets with the biggest sales increase (number of cars) in 2007
2007 | 2006 | Difference sold cars | |
Russia | 21,077 | 10,803 | 10,274 |
Sweden | 62,229 | 55,455 | 6,774 |
China | 12,460 | 7,193 | 5,267 |
Netherlands | 20,253 | 16,607 | 3,646 |
France | 13,497 | 10,726 | 2,771 |
Italy | 20,290 | 17,554 | 2,736 |
Norway | 8,842 | 6,306 | 2,536 |
Belgium | 13,991 | 11,844 | 2,147 |
Switzerland | 7,651 | 6,246 | 1,405 |
Poland | 3,567 | 2,665 | 902 |
In 2007 Volvo Car Corporation produced a total of 461,108 cars, where of 240,192 were manufactured in Ghent, Belgium and 193,370 were manufactured in Gothenburg, Sweden.
Also 20,306 cars were produced at Pininfarina Sverige AB's facilities in Uddevalla, Sweden (The Volvo C70 convertible). The production in Chongqing, China totalled 6,313 cars (Volvo S40).
Volvo Cars did produce a limited number of so called knock-down units in Malaysia (486 cars) and Thailand (441 cars).
Environmental approach based on three cornerstones
The terms "alternative fuels" and "fuel consumption" have been frequently used in the car industry. However, when discussing the future, Volvo Cars prefers to go via "multi-fuel" to the far broader terms "multi-energy" and "energy efficiency". Adding on top a holistic view of the various solutions available and researched.
"In order to more accurately judge the environmental effect of a new driveline, it is necessary to examine the entire chain from raw material extraction and fuel production to distribution and use in the car. For instance, if a lot of electricity produced by fossil fuels is needed to create a renewable fuel, this will not be CO2-efficient from a holistic perspective even if the emissions from the car's tailpipe are minimal," said Volvo Cars President and CEO, Fredrik Arp.
The holistic view that Volvo Cars applies to driveline technology is based on three cornerstones:
"At present, bioethanol is the most attractive alternative when you take into account availability, environmental effectiveness and cost-efficiency. However, what is regarded as most favourable today may be refined or converted to an even more sustainable solution tomorrow. As an innovative knowledge-based company, we are an active and constructive partner in the global and regional forums that evaluate emerging alternatives for the future. It is our responsibility to deliver the car technology that makes transitions possible," said Fredrik Arp.
In Europe the total number of diesel cars continues to increase. Volvo Cars sold 184,802 cars with diesel engines in 2007. That was an increase of 17.8 percent compared with 2006. Global sales of Volvo Flexifuel models increased by 37.3 percent during 2007. The vast majority of these Volvo Flexifuel cars were sold in Sweden, where around one-third of all cars sold in the country were powered by E85 engines in 2007.
Volvo cars sold per type of fuel
2007 | 2006 | % | |
Petrol | 262,622 | 259,997 | 1.0 |
Diesel | 184,802 | 156,904 | 17.8 |
Bioethanol E85 (Flexifuel) | 9,682 | 7,053 | 37.3 |
Methane (Bi-Fuel)* | 1,217 | 3,793 | -67.9 |
* production of Bi-Fuel ceased in 2007, due to low demand
Four new car models and three concept cars
The Volvo XC60 Concept was launched on January 7 at the Detroit Auto Show. It showed that Volvo is ready to challenge the competition in what is currently the toughest and fastest-growing segment in the automotive world - the Small Premium cross-over segment.
The concept car received lots of attention around the world while hinting at the keenly awaited Volvo XC60. Even more, however, it pointed the direction of Volvo car design in the future.
"The XC60 features a number of innovations that indicate what our cars will look like in a few years time. It is time to once and for all forget all about boxy Volvos. Instead, we will make our Scandinavian design heritage more emotional and radiant by adding sculpted, exciting shapes and innovative new features," said Steve Mattin in connection with the launch in Detroit.
All-New Volvo V70
Backed by 54 years of ongoing refinement and improvement, Volvo Cars is still the global leader in the segment for large estate cars - and the aim is to remain in the lead.
The all-new Volvo V70 was shown to the press and public for the first time at the Geneva Motor Show in March 2007 and entered the market with an innovative combination of luxury and versatility.
The segment for estate cars is growing and the demands on the cars themselves are increasing. The sales target for the Volvo V70 is 75,000 cars annually, with Sweden being the biggest market.
Attitudes towards estate cars have undergone significant changes in recent years, with an increased focus on design and comfort. In fact, half of all V70 buyers are people without children.
All new Volvo XC70
The cross-over version of the Volvo V70 - Volvo XC70 - has become an icon since the "Cross Country" version of the Volvo 850 was introduced in spring 1996.
The all-new XC70 model represents Scandinavian design at its best - that is to say every little detail has been designed with one hundred percent focus on clean lines and intelligent functionality.
New Volvo S40 and new Volvo V50
The compact Volvo S40 sedan and the Volvo V50 sports wagon were refined with several new exterior features such as front and rear bumpers and lights. And the Volvo V50 was chosen as "The Most Delightful Vehicle" in the "Medium Multifunction" category by American customers in the 2007 Strategic Vision Report.
ReCharge Concept
The Volvo ReCharge Concept was unveiled at Frankfurt Motor Show, showcasing a proposal for a long-term energy-efficient solution for the future.
The car is a plug-in hybrid with individual electric wheel motors and batteries that can be recharged via a regular mains electrical socket for maximum environmental benefit.
Recharging allows the car to be driven about 60 miles (100 km) on battery power alone before the car's four-cylinder diesel engine is needed to power the car and recharge the battery.
The Volvo ReCharge Concept combines a number of the latest technological innovations into a so-called "series hybrid" where there is no mechanical connection between the engine and wheels.
Volvo XC70 Surf Rescue Concept
At the yearly SEMA (Specialty Equipment Market Association) in Las Vegas Volvo presented the Volvo XC70 Surf Rescue Concept. The aim was to combine the wild and bold design that characterises the custom cars presented at the SEMA show, with Volvo's core value of "Safety". The car's design and functionality were inspired by the surf rescue vehicles rolling up and down southern California's beaches to safeguard the area's many surfers.
Innovative safety systems hit the market in 2007
The Volvo Car Corporation is a leading car manufacturer when it comes to both preventive and protective safety. The company has a long history of developing advanced safety technologies and has focused on a new generation of groundbreaking protective safety systems.
These are intended to enhance safety for people both inside and outside the vehicle, as well as allowing more relaxed and enjoyable driving.
Several active safety systems developed by Volvo Car Corporation are already in use and, recently, three new systems were introduced:
These systems have been available in the Volvo S80, Volvo V70 and Volvo XC70 since the end of 2007.
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The 2007 Award List
SAFETY
2007 - Sweden
"Hjulklappen" (Christmas Gift-Tyre) for the Driver Alert Control system
Motormännens Riksförbund (The Swedish Automobile Association)
2007 - Switzerland
Volvo Cars - Best Brand in the Safety Category
Auto-Illustrierte readers poll
2007 - UK
Innovation Award for the unique Personal Car Communicator (PCC)
The ‘British Insurance Car Security Awards' (BICSA)
2007 - United States
First prize in the Automotive Manufacturer category for the Innovative Child Booster Cushion System
World Traffic Safety Symposium
2007 - United States
"Best of What's New" Award for Innovative Child Booster Cushion System
Popular Science Magazine
VOLVO S40
2007 - China
Best Power and Best Safety Car of 2007
Sina.com news portal
VOLVO S60
2007 - Philippines
Executive Car of the Year Category
"Car of the Year" Awards
VOLVO S80
2007 - Austria
Fleet Car of The Year
Car magazine "Firmenwagen" (Company Car), March 2007
2007 - Austria
Auto1 award in Geneva "Best New Car in the Saloon/Estate Category in the Upper Middle Class"
Auto Bild Austria
2007 - Germany
"Firmenauto des Jahres 2007" in the import category Upper Middle Class.
"Firmenauto", magazine for the fleet business, and DEKRA, service provider in the car business.
2007 - Malaysia
Safety Innovation Award
NST/Maybank Car of the Year Awards
2007 - Philippines
Luxury Car of the Year Category
"Car of the Year" Awards
2007 - Philippines
"Standard Insurance" Best Safety Package
"Car of the Year" Awards
2007 - Russia
S80 - Best Car in Business Class, Golden Klaxon
Klaxon Magazine
2007 - United Arab Emirates
Executive Saloon of the Year 2007
Car ME Awards
2007 - United States
Car of the Year for 2007
AutoMundo
VOLVO V70
2007 - Belgium
"Best in Class in the Executive Segment" in the Belgian survey of Lease Car of the Year, organised by ING Car Lease
ING Car Lease
2007 - Germany
"Autoflotte Award 2007" in the import category Upper Middle Class
"Autoflotte", magazine for fleet business
2007 - Germany
"Chefkombi 2007" in the import category
"handwerk magazin"
VOLVO XC90
2007 - Canada
Volvo Cars of Canada Ltd - Clé d'or (Golden Key) for Best Intermediate-Size SUV
L'Annuel de l'automobile 2007
2007 - Germany
"Firmenauto des Jahres 2007" in the import category SUV
"Firmenauto", magazine for fleet business, and DEKRA, service provider in the car business.
2007 - Germany
"Autoflotte Award 2007" in the import category SUV
"Autoflotte", magazine for fleet business
VOLVO C30
2007 - Czech Republic
Best Design - Production Cars
Auto Design & Styling Magazine
2007 - Germany
Best Import Car in Subcompact Category "Besten Autos 2007"
auto, motor & sport magazine
2007 - Germany
International "red dot design award", category product design.
"Design-Zentrum Nordrhein Westfalen"
2007 - Germany
Volvo C30 (Compact Class) was voted no.1 for the "autonis Car Design Award 2007" among the readers of "auto motor und sport" magazine.
"auto motor und sport" magazine.
2007 - Norway
Best car in compact category "Best Cars 2007" Auto
Motor & Sport magazine
2007 - Philippines
Car of the Year
"Car of the Year" Awards
2007 - Philippines
Luxury Subcompact Category
"Car of the Year" Awards
2007 - Philippines
"Concept One" Sexiest Car
"Car of the Year" Awards
2007 - Spain
Car of the Year 2006 in the Castilla-La Macha region
Tribuna de Ciudad Real
2007 - Spain
Car of the Year in Galicia
Vigo Motor Show
2007 - Switzerland
3rd place Award in Subcompact category
Auto-Illustrierte readers poll
2007 - United States
2008 Best New Small Car
Autobytel
2007 - United States
AUTOMOBILE Magazine All-Star
AUTOMOBILE Magazine
VOLVO C70
2007 - United States
Play Car of the Year
Cars.com