Some principles never change. And after 80 years of safety advances from Volvo, the philosophy expressed by the company's founders is more appropriate than ever: "Cars are driven by people. Therefore the guiding principle behind everything we make at Volvo is - and must remain - safety"(Assar Gabrielsson and Gustaf Larson)
On Thursday August 13, 1959, the world's first car with standard-fit three-point safety belts - a Volvo PV544 - was delivered to the Volvo dealer in the Swedish town of Kristianstad. Over the next 50 years, the V-shaped three-point safety belt saved well over one million lives.
His Royal Highness Prince Michael of Kent has awarded Volvo Cars a special international award(1) to mark the 50th Anniversary of the invention of the three-point safety belt and in acknowledgement of the company's vision to design cars that should not crash.
Thirty years to the day since the introduction of the mandatory seatbelt law, and over 50 years since Volvo first developed the three-point seatbelt, the Swedish carmaker continues to lead the way with innovative safety technology working towards its Vision 2020 that nobody will be killed or seriously injured in or by a new Volvo by 2020.