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Jennie Abrahamson

Jan 26, 2018 ID: 219774
Jennie Abrahamson
Volvo Cars has launched its global marketing campaign around the XC40. The campaign features a new version of the famous ‘My Favorite Things’ song from the classic musical and film, ‘Sound of Music’. The campaign version was recorded by Swedish artist Jennie Abrahamson and was released on Spotify just prior to the campaign launch. The song and updated context underline Volvo Cars’ approach to challenging the traditional car ownership model.
Keywords:
Events/Activities, People

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