Volvo Cars is teaming up with footballing icon Zlatan Ibrahimović for the European launch campaign of the V90 premium estate in advance of the European Championships football tournament. The campaign will go live tonight on social media and digital platforms, followed by TV.
The pace of change at Volvo Cars will remain undiminished in coming years despite recent success in tripling its operating profit in 2015 to SEK6.6bn, according to Håkan Samuelsson, President and Chief Executive.
The eagerly awaited Volvo V90 was revealed today in Stockholm, Sweden. The stylish and versatile V90 is the latest in the premium car maker’s top-of-the-line 90 series, sitting alongside the award-winning XC90 SUV and the recently launched S90 premium saloon.
Volvo Cars has chosen the North American International Auto Show (NAIAS) in Detroit to launch its new signature premium saloon, the S90, underscoring its long-term commitment to the US market and providing a clear sign of its confidence in continued sales growth in the coming year.