For Volvo Cars, every year is a design year. Now 2005 has been proclaimed Design Year in Sweden by the Swedish government. As part of this campaign, Volvo Cars was staging a design seminar, "The Inside Story", in May in Barcelona, emphasising how Volvo Cars uses its Scandinavian design heritage in its work on interior design and choice of materials.
It may seem like a paradox. The very epitome of light design comes from a part of the world that spend half the year in darkness and the other half in intensive light. Scandinavian design – or more correctly Nordic design since Finland is actually not part of Scandinavia – is best characterised as simple, light and airy. It has been created by the same people who in the eyes of the world invented ...
If the exterior design of a car is important, the design of the interior is perhaps even more so. Because it is inside the car that you spend most of your time with the vehicle. If you grow tired of the inside, a pleasant exterior will not help the situation.
To cross borders and to go beyond traditional thinking is both exciting and risky. Does a car interior always have to be exactly that, a car interior? What happens if you break the pattern? Volvo Cars has the answer.
Gothenburg, Camarillo and Barcelona. Each has its unique location, character, possibilities and influence on its inhabitants. All three house a Volvo Cars design centre, each with its own special competence, focus and mission.